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Media Smarts
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
Macmillan Education
Cultural Awareness
The importance of cultural awareness, of becoming aware of our own and other cultures, and the benefits of gaining a deeper understanding of the differences between cultures, is the focus of this resource. Working individually, in pairs,...
Curated OER
Activism or Slacktivism? The "Stop Kony" Campaign as a Teachable Moment
Engage your learners in global events. The makers of the film Invisible Children began the Kony 2012 Campaign to bring awareness to the Lord's Resistance Army. You can show your class the video Kony 2012 and spark discussion with the...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Steered Straight
Marijuana Awareness
February is Marijuana Awareness Month, and a set of interdisciplinary activities can make your class aware of the social, medical, legal, and psychological effects of marijuana. With writing prompts, research opportunities, and...
Curated OER
May The Best Character Win
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Media Smarts
Thinking like a Citizen
Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...
Curated OER
May the Best Character Win
Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...
Curated OER
Self-Injury Awareness Day
In this Self Injury Awareness Day worksheet, learners complete activities such as reading a passage, phrase matching, fill in the blanks, correct words, multiple choice, spelling, sequencing, scrambled sentences, writing questions,...
Curated OER
Zoo Awareness Day
In this Zoo Awareness Day worksheet, students complete activities such as read the passage, match the phrases, fill in the blanks, choose the correct word, multiple choice fill in, correct the spelling, put text in correct order,...
Curated OER
Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
Teaching Tolerance
Community Mural / Poster Campaign
Every piece matters. A creative lesson provides an opportunity for scholars to create murals or posters that represent their views on social justice. Academics work on smaller posters or pieces of a mural that will ultimately be...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Curated OER
Turning Assets into Action in the Fight Against Hunger
How can one person change the world? Scholars research and analyze the topic of world hunger. Using video clips, parodies, and primary source evidence, they uncover a current campaign to end world hunger. Collaborative groups openly...
Curated OER
Individuality vs. Conformity
Spark an animated debate in your class! Young adults consider some of the fads or trends that are prevalent at their school, as well as their own level of participation in them. Just how much of a role does popular culture play in their...
Anti-Defamation League
Diverse Books Matter
A campaign by Marley Diaz sheds light on the importance of diverse books. Scholars explore the campaign and identify "window" and "mirror" books. They look closely at their library and classroom bookshelves and reflect on why diverse...
Newseum
Civil Rights: Reporting Out
After brainstorming a list of contemporary local, regional, and national civil rights issues, pairs of scholars select one of these issues and design an information campaign to spread awareness of the issue.
Curated OER
AIDS/HIV Awareness
Students begin the instructional activity by examining newspaper articles about HIV/AIDS. Individually, they read a newsletter and compare it with the newspaper articles they read earlier. They work together to create a poster to make...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Curated OER
ASTHMA POSTER CAMPAIGN
Students examine the condition, triggers, and ways to cope with asthma, compare their previous knowledge of asthma with new information presented in an educational video, and use information about asthma to the creation of an asthma...
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including...