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PBS
Stories of Painkiller Addiction: Prescription Drug Abuse Awareness Campaign
The I-STOP law was designed to regulate the distribution and tracking of prescription drugs. After reading an article about its signing and implementation, middle and high schoolers work together to come up with their own ideas for an...
Media Smarts
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
C-SPAN
1968: The Poor People's Campaign
The Poor People's Campaign of 1968 marked a shift in the civil rights movement to economic issues. Speakers in four C-SPAN video clips discuss different aspects of the campaign including Resurrection City, the Economic Bill of Rights,...
Curated OER
Case Study of a Campaign
Learners read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
Macmillan Education
Cultural Awareness
The importance of cultural awareness, of becoming aware of our own and other cultures, and the benefits of gaining a deeper understanding of the differences between cultures, is the focus of this resource. Working individually, in pairs,...
Autism Speaks
Puzzle Piece Project and Autism Awareness Month
Looking for ways to include your class members in Autism Awareness Month? Use a packet that provides several opportunities to include the student body in an important campaign.
Curated OER
"Dating Violence Awareness Campaign"
Students examine facts regarding teen dating violence. They explore various websites, complete a crossword puzzle using information from the Internet, and design a schoolwide Dating Violence Awareness campaign.
Curated OER
Activism or Slacktivism? The "Stop Kony" Campaign as a Teachable Moment
Engage your learners in global events. The makers of the film Invisible Children began the Kony 2012 Campaign to bring awareness to the Lord's Resistance Army. You can show your class the video Kony 2012 and spark discussion with the...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Curated OER
May The Best Character Win
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Curated OER
Folic Acid Health Campaign
A prewriting prompt, a class discussion, a website visit and accompanying worksheet, and a culminating group project make up this lesson on public health awareness. The topic is folic acid and how its absence in the diet may influence...
Media Smarts
Thinking like a Citizen
Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...
Macmillan Education
Self-Awareness and Respect
The eighth in a series of 23 life skills exercises focuses on self-awareness and respect. Groups record, on the provided worksheets, words and phrases that signal respect, and generate lists of behaviors that signal respect.
Curated OER
May the Best Character Win
Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...
Curated OER
Why Vote? A Public Awareness Campaign
Students examine the structure of local government and determine why citizens vote. In this civics instructional activity, students listen to a lecture about the structure of local government and then encourage others to exercise their...
Facebook
Raising Awareness Through Media
Spread the word! Passionate pupils engage in creating multimedia awareness messages during a digital citizenship lesson plan. Using an example of a community social issue message for ideas, individuals then take the reins and begin to...
Social Media Toolbox
Cyberbullying
What can we do to make our school community more aware of cyberbullying? From The Social Media Toolbox, lesson 10 of 16 takes on the tough topic of bullying. Learners research cyberbullying through online research, then create an...
Curated OER
Taking Action
Students examine community and issue awareness campaigns. In this taking action lesson, students discuss the Bikinis for Breast Cancer awareness campaign and then write and perform their own awareness campaigns about issues they choose.
Curated OER
Creating a Consumer-Awareness Information Campaign
Students work across grade levels to research and design a community awareness campaign on the benefits of purchasing fair trade chocolate. They develop print advertisements, conduct research, write letters, make posters and prepare oral...
Macmillan Education
What Do You See?
Encourage learners to develop greater self-awareness and an understanding of perception versus reality. Here you'll find a life skills lesson that includes worksheets, discussion, and brainstorming activities on the topic of how we see...
Curated OER
Media Timeline
Students complete a media campaign worksheet about the awareness of people with disabilities. In this disabilities lesson plan, students write a campaign to reduce fear when making people aware of disabilities.
Curated OER
European Capital of Culture
Students investigate the meaning of culture. In this European capital lesson plan, students define the meaning of 'culture'. Students construct a poster that features their city as a cultural center.
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...