Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
PricewaterhouseCoopers
The Stock Market
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides an assessment...
Federal Reserve Bank
Market Basket SMART/ActivInspire Lesson Plan
Inflate your knowledge, not the economy! Pupils learn more about inflation with detailed worksheets and exciting activities such as role play, an interactive PowerPoint presentation, and a project in which they design a podcast on...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
Curated OER
We're On Display
Students create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
Curated OER
Farmers Dilemma
Young scholars investigate the "futures" market and how it affects farmers by completing a prediction activity utilizing bags of M&Ms. While completing this activity, students practice basic mathematics skills and reinforce economic...
Curated OER
Oil Market Basics
Students explore the global oil market through a web-quest. In this oil market lesson, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
Curated OER
Market Day Adventure
Second graders participate in the Market Day project. They produce goods, market goods, and earn money to buy goods.
Curated OER
Banking Basics
Learners examine ways to make money grow through banking basics. In this banking basics lesson, students identify the types of bank accounts and explore the different types of accounts. Learners work in pairs to create pamphlets about...
Visa
Saving and Investing
Impress upon your young adults the importance of saving and investing, and give them a foundational vocabulary from which they can continue to build their financial literacy. This lesson plan covers short- and long-term budget goals,...
School Improvement in Maryland
Types of Economic Systems
As an introduction to economics, government classes investigate different types of economic systems (traditional, command, market or capitalist, mixed) to determine answers to basic question about how goods are produced.
Curated OER
Imagining Apple Without Steve Jobs
Who was Steve Jobs and what has he contributed to American culture and technology? Kids ask themselves these questions as they read a New York Times article about Apple and Mr. Jobs. There are seven comprehension questions for learners...
Curated OER
ECONOMIC SYSTEMS
High schoolers list and explain the three types of economic systems as well as the three economic questions that every economic society must answer at one time or another. In addition, they identify the five features of our market economy.
PricewaterhouseCoopers
Saving and Investing: Building Wealth for Financially-Secure Futures
While spending is fun, saving for a retirement is the future. Young adults learn about the importance of saving and different opportunities to do so during their adulthood.
Curated OER
Lesson Plan: The Net Neutrality Debate
Should Internet users who send data-heavy content pay higher fees than those who are involved in activities, like sending an email, that have less content? This question is at the heart of the Net Neutrality debate. After watching a PBS...
Curated OER
Making Money
Students form a company to see it they can create a product that can sell and make a profit for the company. Working in small groups, they create a business plan and gather the resources to make their product. Students market and sell...
Curated OER
How Do You Analyze a Corporation?
Students find out how to use annual reports to analyze a corporation whose stock they may buy for the Global Stock Game. They read the investor information section, which provides detailed information about the company's products and...
Curated OER
Government Lesson Plan 16
Students identify different economic systems, compare economic systems by determining how the three basic economic questions are answered in each, and explain concept of mixed economies.
National Endowment for the Humanities
Revolution '67, Lesson 2: What Happened in July 1967? How Do We Know?
Even in a world in which dozens of participants and curious onlookers record every controversial event, the basic facts of what happened are often in dispute. Revolution '67, Lesson 2 explores 1967 Newark, New Jersey using an examination...
National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
How Do You Profit From Trading Stocks?
Students see how to calculate the gains and losses of their stock portfolios. They use basic math skills in calculating their stock investment the old-fashioned way.
Visa
Make It Happen: Saving for a Rainy Day
Every little penny counts, especially when it comes to saving for emergencies or long-term goals. Pupils evaluate different saving and investment strategies, such as a CD or money market account, through worksheets and by researching...
Curated OER
Hope In The Hard Times - A Unit on the Great Depression
Students examine the Great Depression through the analysis of the novel, 'Bud, Not Buddy.' They analyze photos from the National Archives website, complete a character analysis, and conduct research and summarize a topic from the Great...