Curated OER
Marketing Techniques
Students explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor its...
Curated OER
Integrating Science and Literacy Through Novel Studies
You can use "The Toothpaste Millionaire" and other outstanding fiction to integrate science and literacy.
Curated OER
Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
Curated OER
The 1950s:
Teens will get a kick out of this presentation, which provides a glimpse of the consumerism and rising pop culture of 1950's America. They will especially appreciate the discussion of "Teen culture" including the music of Elvis, the...
Curated OER
All Wrapped up and Nowhere to Go
Students consider the impact of legislating exessive packaging. In this environmental issues lesson, students visit selected websites to discover information about packaging and UK laws to reduce it. Students...
Curated OER
What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
Curated OER
The Coffee and Conservation Connection
Learners explore the connection between low cost coffee and wildlife conservation. Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
Curated OER
Data collection and analysis
In this probability and statistics worksheet, students determine when a survey or collected data could be biased. The one page worksheet contains a combination of three multiple choice and free response questions. Answers are...
Curated OER
The Chinese economic and political model.
Ninth graders study the unique and economic and political model of modern day People's Republic of China. They make an effort to determine if the unique brand of socialism with a market-type economy as currently practiced is ...
Curated OER
Remote Control
Students examine the business of sports. In this current events lesson, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may research British...
National Association of Teacher Educators for Family and Consumer Science
Consumerism in the Classroom: Effective Strategies for Today's Teenage Consumers
Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
In this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Curated OER
Apple Now World’s Most Valuable Brand
Learners read an article about Apple overtaking Google as the most valuable brand in the world and complete several activities regarding the topic. In this ESL lesson plan, students explore brand names as they pertain to products people...
Curated OER
From the Store to the Shopper
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
Curated OER
Invest in What You Know
Students complete a series of tasks that help them learn about the stock market. For this stock market lesson, students identify companies they are familiar with and learn about stock symbols. Students study the makeup of mini-markets...
Curated OER
Your First Paycheck Has Finally Arrived! Decisions...decisions...decisions...
Students visit the mall to get prices on favorite shoe brands. They access the internet to find the selling price of these stocks and look for up to date financial information. They experience good business sense as opposed to emotional...
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
Curated OER
Who Owns the World?
Students discover how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. Once students find the parent company of a product, they can buy shares of stock of the larger company
Curated OER
Lesson 1 Who Owns the World?
Students experience how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. They engage in a simulation of buying stocks.
Curated OER
FACS:If I Were a Designer (Mktg)
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Curated OER
Breaking News English: Luxury Goods
In this luxury goods worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...
Curated OER
Breaking News English: Coca-Cola
In this Coca-Cola worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...