Lesson Plan
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Dollars and Sense

For Teachers 4th
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Lesson Plan
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Curated OER

Allowing Students to Explore Simple Physics and Marketing in English Class

For Teachers 9th Standards
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Worksheet
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Big Branding on Campus: Reading Informational Text

For Students 9th - 12th
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Lesson Plan
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Skill Building for Educational and Vocational Advancement

For Teachers 8th - 9th
Over ten weeks, 8th graders refine their visions of future careers, develop skills needed to write resumes and business letters, and learn to make a strong impression at interviews. Three specific activities are included, but mostly the...
Lesson Plan
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Running an Export Business

For Teachers 11th - 12th
Students define and give examples of importing and exporting, then analyze the role of importing and exporting on employment. They outline the basic procedures for exporting in an international market. Finally, students utilize...
Lesson Plan
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The Persuaders

For Teachers 9th - 12th
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Lesson Plan
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Lobster Business Charts

For Teachers 6th - 9th
Students research four Maine based businesses involved with lobster fishery as a career analysis. In this career exploration lesson, students research lobster fishery businesses and write a class book showing the progression of a lobster...
Unit Plan
profitt.gatech.edu

Effective Communication: Listening, Speaking, Writing, Interpreting

For Teachers 7th - Higher Ed Standards
Help young learners become active listeners and strong public speakers with a set of activities that range from paraphrasing, to discussions, and self-reflection. Additionally, the lessons address social media skills and non-verbal...
Lesson Plan
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Drawing and Painting Business/ Logo Design

For Teachers 9th - 12th
Students create business logos using drawing and painting software. They do this to promote a real or fictitious product.
Lesson Plan
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What is the Dow?

For Teachers 7th - 12th
Students study about the most widely reported stock market indicator by the news media, the Dow or DJIA, short for Dow Jones Industrial Average. They complete a table that divides these 30 companies into different industry groups.
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Council for Economic Education

Morality in Markets: The Two Faces of Adam Smith

For Students 5th - 8th Standards
Economist Adam Smith supported free enterprise, he but critiqued mercantilism. These two ideas—seemingly contradictory—may be difficult for some young historians to grasp. A reading that explores these ideas guides scholars in unraveling...
Lesson Plan
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Entrepreneurship - Product Marketing

For Teachers 8th - 12th
Students demonstrate critical thinking skill when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.
Lesson Plan
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Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Lesson Plan
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Lesson 2 How Do You Find Stock Symbols?

For Teachers 7th - 12th
Learners practice finding stock symbols by company, industry, and country. Stock symbols are necessary to find company information such as stock charts, news, and financial data on the Internet.
Lesson Plan
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Giving Them the Business

For Teachers 1st - 2nd
Learners work in small groups of 4-5 students to form a business, create, market and sell their product, and track their expenses and profits. They experience the roles of the producer, distributor, and consumer of goods.
Lesson Plan
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The Dip Felt Around the World

For Teachers 6th - 12th
Students share their opinions about a story about a sudden decline in China's stock markets. After reading an article, they identify the global impact of China's falling stock markets. They create a cause and effect map about the fall...
Lesson Plan
Curated OER

The Great Cookie Company

For Teachers 4th
Fourth graders implement real life application of money, problem solving, economics, and consumer awareness.  In this three week economics unit, 4th graders operate a business, write checks, balance accounts, and market their...
Worksheet
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Reading Comprehension 6: Level 12

For Students 11th - 12th
Although designed as an assessment, consider using this resource as the basis for a lesson on reading comprehension strategies or as a practice exercise. The five multiple choice questions, based on a short passage about stock market...
Lesson Plan
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Advertising sales

For Teachers 9th - 12th
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
Lesson Plan
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Curated OER

How Safe is that Fresh Autumn Cider?

For Teachers 11th - 12th Standards
Corn stalks and pumpkins, caramel apples and cider, falling leaves and brisk nights. There are a few of autumn's favorite things. But how safe is that unpasteurized cider bought at the roadside stand? Young researchers investigate the...
Study Guide
Reed Novel Studies

Lawn Boy: Novel Study

For Teachers 4th - 6th Standards
A mountain of grass becomes a mountain of cash in the case of a young entrepreneur in the novel Lawn Boy. Arnold, a main character, begins a lawn mowing business and meets a stockbroker client that helps me manage his money....
Lesson Plan
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57 Varieties of Interdependence

For Teachers 4th - 6th
Students examine the life of Henry J. Heinz and how he began his career in food service. For this economic history lesson,students study how Henry J. Heinz started his business. Students will create and answer key...
Lesson Plan
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Entrepreneurship - Product Creation

For Teachers 8th - 12th
Students demonstrate critical thinking skills when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.

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