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Watching the Elections
Students analyze the media products and advertising techniques used in political campaigns. In this elections lesson, students view political debates and then work in groups to find examples of types of advertising techniques used in...
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Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. For this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads...
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Jingles All the Way
Young scholars explore various tactics used in advertising by studying the advertising campaigns of well-known companies. They earn about methods of political advertising in China by reading and discussing Political Power Grows From the...
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From Data to Drinks - My Marketing Plan
Learners research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
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Propaganda Techniques
Students recognize and separate various techniques of propaganda. In this propaganda instructional activity, students read a handout about the various types of propaganda and how it is used ina political campaign.
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Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising instructional activity, students discuss a fictitious product which they create an advertising campaign for....
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U.S. Geography: The Midwest
Students research agricultural products of the Midwest. For this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
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Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory instructional activity inspires...
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Behind the Ad: The Process of Producing a Political Commerical
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
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Presidential Election 2004: Analyzing the Attack Ads
Students view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.
Encyclopedia Britannica
Becoming US President
It's that time of year, and the year. Once again the race is on for the White House. It's important that young voters, and would-be voters, understand the process for becoming the United States President. Class members research the...
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The Jessie Jackson Campaign
Young scholars explore an African American's presidential campaign. In teams, students create a campaign for their presidential candidate. They create political ads and plan campaign strategies. Young scholars are simulate jobs such as a...
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Lesson Plan 4: Political Advertising
Young scholars observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Young...
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Fire Safety Advertisement
Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...
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Advertising's Hidden Messages
Young scholars explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Young scholars locate advertisements that use various advertising techniques....
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Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students then create...
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YOUR OWN CAMPAIGN
Twelfth graders, in groups propose a new law and design a campaign to get people to vote for their law. They have a voter's forum and hold a mock election.
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The Commonwealth Games
Students study the history, form, and function of the Commonwealth Games. Groups work to design an inclusive sporting event to add to the Games, and develop an advertising campaign for the 2006 Commonwealth Games.
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Adjectives and Adverbs
Young scholars identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson, students complete several activities. A worksheet is included for practice.
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See How They Run
Young scholars analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
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Smoking Prevention Campaign
Students create a school-wide smoking prevention campaign. In this research lesson, students combine a study of facts with a survey to create a smoking prevention campaign.