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Designing A Dream Store

For Teachers 4th - 6th
Students plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.
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Vital Voters

For Teachers 6th - 12th
Students create voter education campaigns to raise awareness of and interest in the government for future voters.
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Show Me the Money, Inc.

For Teachers 4th
Fourth graders create mock advertisement campaigns.
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See How They Run

For Teachers 9th - 12th
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
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Read My Lips

For Teachers 6th - 8th
Students research and examine Florida's government and the three branches of government. They write and present campaign speeches that explain the reasons why they would be the best candidates for governor.
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Propaganda Techniques

For Teachers 6th - 8th
Students recognize and separate various techniques of propaganda.  In this propaganda lesson, students read a handout about the various types of propaganda and how it is used ina political campaign.
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Capitol Gains

For Teachers 6th - 12th
Students use a variety of Web sites to obtain specific information about the campaign finances of different Presidential hopefuls. They create graphs that illustrate all of the aspects of campaign finances researched,
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Jingles All the Way

For Teachers 6th - 12th
Students explore various tactics used in advertising by studying the advertising campaigns of well-known companies. They earn about methods of political advertising in China by reading and discussing Political Power Grows From the Point...
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Amazon Deforestation

For Teachers 8th - 10th
Students answer a quiz on rainforests. They plan an advertising campaign to let consumers know the effect their purchases are having on the environment. They list the reasons for deforestation and possible alternatives.
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A New Candidate for Animal Farm

For Teachers 10th - Higher Ed
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. In this follow-up activity to George Orwell's Animal Farm lesson, students explore propaganda, rhetoric, and satire as they...
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Persuasion and Political Debate by PBS

For Teachers 11th - 12th
Students examine rhetorical strategies. In this political debate lesson plan, students research issues of presidential campaigns and deliver persuasive speeches about the issues they research. Students then participate in debates based...
Worksheet
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Cartoons for the Classroom: Attacking All Those Attack Ads

For Students 8th - 12th
In this symbolism worksheet, students analyze political cartoons about political campaign attack ads. Students then respond to 5 short answer questions.
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Defining Issues

For Teachers 6th - 12th
Students work on a 'campaign committee' to define civic issues that are important to them and their community. They write letters to city officials with proposals for how to address these issues.
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Getting to Know the Emperors of Rome

For Teachers 6th - 12th
Heredity rule? Absolute power? Class members access Internet sites, view videos, and engage in a educational game to examine the achievements and leadership style of nine Roman emperors. Individuals then select one of these figures, and...
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The Clone Age

For Teachers 6th - 8th
Students relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.
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Clearing the Smoke About Cigarettes

For Teachers 6th - 12th
Students explore the many causes and effects of cigarette smoking in order to create anti-smoking campaigns geared towards other students.
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Shedding Light On An Invisible Problem

For Teachers 6th - 12th
Students explore the lives of homeless people, focusing particularly on Students. They develop ideas to increase awareness about this issue and create campaigns that educate their peers about the large number of homeless students and...
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There's No Place Like Home

For Teachers 6th - 12th
Learners explore how the tourism industry was affected by the events of September 11, 2001, examine the impact that tourism has on their state's economy and design aggressive promotional campaigns for local tourism to be presented to the...
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Censorship in the Classroom: Understanding Controversial Issues

For Teachers 9th - 12th
Students examine propaganda and media bias and explore a variety of banned and challenged books. Following this, students choose a side of the censorship issue and support their position by developing an ad campaign about the banned book...
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The Election Is in the House: The Presidential Election of 1824

For Teachers 9th - 12th
Students read an account of the election from the Journal of the House of Representatives, analyze archival campaign materials, and use an interactive online activity to develop a better understanding of the election of 1824 and its...
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Prescriptions for Disaster?

For Teachers 6th - 12th
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
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A Picture Is Worth a Thousand Words

For Teachers 7th
Seventh graders create a multimedia, image only ad campaign on a contemporary controversial issue. They base their public service announcement, Powerpoint presentation, Web page, or video on methods used by Martin Luther during the...
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The Coffee and Conservation Connection

For Teachers 9th - 12th
High schoolers explore the connection between low cost coffee and wildlife conservation. Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
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Protect the Skin You're in

For Teachers 7th - 11th
Learners explore the importance of sun safety in relationship to skin cancer prevention. They test the effectiveness of various sunscreens and administer and analyze a simple survey to their peers. In addition, they implement a public...

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