Are the anti-smoking ads put out by the federal government effective? This question is posed to your critical thinkers. They'll read excerpts from a New York Times article and then compose thoughtful blog responses to four related...

Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...

Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...

Students understand what advertisements are trying to do and how they do it

Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...

Middle schoolers watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and...

Students analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and discuss...

Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson plan, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...

Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...

Young scholars examine the dangers associated with smoking. In groups, they discuss what it means to be addicted to a drug and how the media influences our decisions. After watching excerpts of films, they identify the use of smoking...

“What do you mean that my language is improper?” Prior to My Fair Lady was Pygmalion. Fair Eliza’s struggles with English, which according to George Bernard Shaw “is not accessible even to Englishmen,” come alive in the 1938 film version...

Pupils explore the reality of underage drinking. In this underage drinking instructional activity, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article,...

In this English instructional activity, students read "Euro Junk Food Warning," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.

Art forms, especially government-sponsored "poster art", very effectively conveyed specific cultural values during World War II. Understanding the role that visual images play in expressing issues and ideas is critical to developing...

Students examine how businesses and corporations contribute or sponsor activities for the common good. They read annual reports of major corporations to determine how they contribute to focused activities for the common good.

This web-article addresses the effects of gearing the advertising of tobacco products to minority communities. Examines the 1997 tobacco settlement. Author uses statistics to support his/her argument.