Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
Advertising Analysis
In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Skyscraper Museum
Designing a Skyscraper
Besides serving as awe-inspiring monuments of human achievement, skyscrapers are built to perform a wide range of functions in urban communities. The second lesson in this series begins by exploring the history of the Empire State...
Curated OER
Individuality vs. Conformity
Have your middle schoolers participate in numerous activities designed to spark their awareness of literature. They express ideas and concerns clearly and respectfully in conversations and group discussions. Next, they view a music...
Curated OER
Our Computers, Ourselves: Imagining the Digital Lives of Authors and Characters
The guiding question for this lesson is "Do computers and their contents shape who we are?" Open with a selection of Apple's commercials to introduce stereotypes and people's relationships with their computers. Then, read the attached...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Scholastic
Persausive Writing
A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...
Curated OER
Animal Testing
Animal testing: cruel and inhumane, or innovative and life-saving? Scholars explore the topic and form their own opinions with help from the highly informative website. Pupils read a comprehensive overview of the topic, including...
Digital Forsyth
Restoration Project
In need of a neat idea that incorporates technology skills, art, and history? Young art historians will each select an old photograph from a local archive to digitally restore. The primary focus is to add color, clarity, and remake the...
Brookly Museum
Andy Warhol: The Last Decade
Discuss pop-art, Andy Warhol, and the concept of collaborative painting with your class. Learners won't be analyzing Warhol's work, but they will be engaging in group activities to understand the collaboration in art. They'll make a...
Curated OER
Lazertran Silk Scarf
High schoolers create a silk scarf with digital images transfered onto it. They print out photos for transfer and stretch out the scarf on a frame. They paint the scarf and apply a resist for texture. The results are stunningly...
Curated OER
Whom, Who, and Whose
Who can tell the difference? Teach your class how to use who, whom, and whose - once and for all! One page provides an easy-to-understand instruction sheet, and the second page prompts learners to practice their grammar with thirteen...
Curated OER
Persuasive Writing Skills Worksheets
What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.
Perfection Learning
I Know Why the Caged Bird Sings
A revolutionary work of literature requires a revolutionary assessment project. A series of activities on Maya Angelou's I Know Why the Caged Bird Sings includes discussion questions, a plot synopsis, and a selection of both short...
Institute for Humane Education
Selling "Boy" and "Girl"
Monster trucks, action figures, and video games. Are these toys designed for boys or girls? Scholars work in small groups to find and categorize examples of boy and girl toys from catalogs. Next, learners analyze the two sets of pictures...
Curated OER
Manifest Destiny and the Commercial Conquest of the United States
Students examine the role of commerce in the United States to help fulfill Manifest Destiny. They write commercials that could have been used by the Mexicans or Americans during the Mexican War.
Curated OER
Create a Commercial
Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...
Curated OER
Living on the Edge - "Illegal Art"
Students explore how copyright and trademark laws impact art. After researching cases on the topic, students use and existing postcard as the basis for a new piece of art.
Curated OER
Get Dramatic: Reduce, Reuse, Recycle
Students explain reducing, recycling and reusing. In this science/ arts lesson, students create a commercial and display a backdrop made out of recycled goods. Additionally, students write written responses to writing prompts.
Curated OER
It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
Curated OER
Advertising Books
Students experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
That's the Spirit
Is, as Walt Whitman contends, America’s “almost maniacal appetite for wealth,” the heart of the American dream? Class members grapple with this question as they read David Brooks’ article “The Commercial Republic,” and quotes that...
Curated OER
Baking Bread
Reading and following recipes is a wonderful way to encourage the comprehension of procedural text. Here is a fabulous bread recipe that includes links to sites that show how bread is made in the commercial bread industry.
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