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Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson plan that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide...
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Pop Art Pins & Magnets
Students examine cereal and snack boxes and then create magnets and/or pins using the Pop Art demonstrated in these pieces. This multi-level lesson emphasizes the differences between commercial art examples and fine art examples.
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Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson plan focused on identifying dystopian...
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Short Story Commercials
Middle schoolers read short story selections, and work with classmates to produce commercials using digital video equipment.
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Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
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Neon Signs
Middle schoolers study a commercial art form and explore its historic and social meaning. They apply linear color to a shape, bending and forming the lines in much the same way a sign artist would form glass tubing. They design their own...
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The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
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Our Client Is The Cincinnat Art Museum
Students design various commercial products for the Cincinnati Art Museum using on-line sources, past designs, and creative educational software. This instructional activity has excellent project ideas for various student levels...
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Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
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Stained Glass Art - Activity 1
Students examine stained glass art techniques in this introductory lesson provided by Oregon Public Broadcasting. The unit emphasizes student created representations of stained glass art.
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Up From the Streets: Hip Hop as a Recognized Art
Students discuss the historical roots of Hip-Hop to the present as an example of an art form that arose from the street into popular culture. Emphasis is placed on in-class discussion and written reflections in this introductory lesson.
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Art Folder and Two Point Perspective
Eighth graders examine how to create a 3-D effect on a flat surface and draw in two-point perspective. They view and discuss elements of design, analyze artwork by M.C. Escher and Roy Lichtenstein, and design and create an art folder.
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Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
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Designing And Filming Commercials
Learners design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
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Language Arts: Digital Commercials
Students create commercials using a digital camera. After brainstorming their ideas, they spend three days writing their commercials. Students practice and edit their commercials and then present them for review.
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Advertisements and Commercials
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
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Team Up for Sports Marketing
Young scholars choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
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Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
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Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial lesson, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and create...
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Pop Art Ice Cream Painting
Young scholars develop skills in painting and create a painting of an ice cream cone using Pop Art as in inspiration.
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Creating a Commercial
Learners investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Learners create a...
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
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