Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
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Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Logo Design
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
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Puberty
A simple cloze activity gets learners developing a comfort level with sexual development terminology. For Activity 1, they use 12 terms to fill in 11 blanks in an informational text, including sperm, eggs, sex hormones, puberty,...
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Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Lincoln Public Schools
Cereal Box Project
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Curated OER
The Great Paper Airplane Factory
Young scholars investigate the economics of starting a business in this series of lessons. They role play parts of a business organization that sells paper airplanes making decisions based on calculations to make the most profitable...
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Econ in a Bag
Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...
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Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
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Can Mansueto Turn Magazine Publishing Bust Into a Boom?
Students explore the concept of entrepreneurship. In this entrepreneurship lesson, students read an article about a man who turned a magazine company into a success. Students compare and contrast two companies, one that is a financial...
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Fair Trade
Learners study the story of Philip Knight and Nike as they examine the issue of free trade. They role play characters from Thailand as they examine workers issues.
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Urbanization As Seen Through Late 19c - Early 20c Architecture
Incorporating the cultures, architecture, and ethnic populations of several American cities (namely Chicago and New York), this presentation displays vivid photographs of buildings and people in 19th - 20th century urban America. The...
Curated OER
Breaking News English: Coca Cola
In this Coca Cola worksheet, learners read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...
Curated OER
Symbols
Students, using their definition of symbols, divide into groups and create a symbol that represents the diversity in their group. They identify familiar symbols and express the meaning of them.
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Habeas Corpus and“Enemy Combatants”
Students explore the implications of habeus corpus. In this habeus corpus lesson, students participate in reader's theatre activity regarding the origin of habeus corpus. Students then investigate the Hamdi v. Rumsfeld case and determine...
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Teen Business Plan
Students use Microsoft Office to design documents associated with a teen based business. In this business plan activity, students develop a business plan for a teen business. They use Microsoft Office to develop a professional portfolio...
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European Travelers
Seventh graders explore the European travelers and culture. They create a travel brochure that presents a given European culture in an inviting format. Students analyze the cultures of various European countries and select one they would...
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Following Plans
Students learn to follow a specific plan in order to do something or get somewhere. In this following directions activity, students explore key vocabulary related to following plans, complete fun activities that require attention to...
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Centennial: Symbols of Utah
Fourth graders examine how symbols bring to mind facts, feelings, emotions, and events. They design a new, contemporary flag to promote the state of Utah.
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Breaking News English: Google First 100 Billion Dollar Brand
In this English learning exercise, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Curated OER
Ads Are Everywhere
For this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
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Traction Man
In this puppet worksheet, students are provided with a stand up puppet and various clothing. Students cut along the lines provided to create the puppet and his take on and off suits and clothing.