Lesson Plan
Curated OER

The Art of Advertising

For Teachers 7th - 12th
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Lesson Plan
Curated OER

Logos and Commercial Arts

For Teachers 6th - 10th
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Lesson Plan
Curated OER

Logo Design

For Teachers 9th - 12th
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
Worksheet
Curated OER

Puberty

For Students 5th - 7th
A simple cloze activity gets learners developing a comfort level with sexual development terminology. For Activity 1, they use 12 terms to fill in 11 blanks in an informational text, including sperm, eggs, sex hormones, puberty,...
Lesson Plan
Curated OER

Cost Of Cool

For Teachers 9th - 12th
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Activity
Lincoln Public Schools

Cereal Box Project

For Teachers 4th - 8th Standards
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Lesson Plan
Curated OER

The Great Paper Airplane Factory

For Teachers 4th - 5th
Young scholars investigate the economics of starting a business in this series of lessons. They role play parts of a business organization that sells paper airplanes making decisions based on calculations to make the most profitable...
Lesson Plan
Curated OER

Econ in a Bag

For Teachers 2nd - 3rd
Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...
Lesson Plan
Curated OER

Nutrition and the Media: Cereal Box Consumerism

For Teachers 2nd - 5th
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Lesson Plan
Curated OER

Can Mansueto Turn Magazine Publishing Bust Into a Boom?

For Teachers 9th - 12th
Students explore the concept of entrepreneurship. In this entrepreneurship lesson, students read an article about a man who turned a magazine company into a success. Students compare and contrast two companies, one that is a financial...
Lesson Plan
Curated OER

Fair Trade

For Teachers 5th - 7th
Learners study the story of Philip Knight and Nike as they examine the issue of free trade. They role play characters from Thailand as they examine workers issues.
PPT
Curated OER

Urbanization As Seen Through Late 19c - Early 20c Architecture

For Teachers 8th - 11th
Incorporating the cultures, architecture, and ethnic populations of several American cities (namely Chicago and New York), this presentation displays vivid photographs of buildings and people in 19th - 20th century urban America. The...
Interactive
Curated OER

Breaking News English: Coca Cola

For Students 5th - 10th
In this Coca Cola worksheet, learners read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...
Lesson Plan
Curated OER

Symbols

For Teachers 4th - 6th
Students, using their definition of symbols, divide into groups and create a symbol that represents the diversity in their group. They identify familiar symbols and express the meaning of them.
Lesson Plan
Curated OER

Habeas Corpus and“Enemy Combatants”

For Teachers 10th - 12th
Students explore the implications of habeus corpus. In this habeus corpus lesson, students participate in reader's theatre activity regarding the origin of habeus corpus. Students then investigate the Hamdi v. Rumsfeld case and determine...
Lesson Plan
Curated OER

Teen Business Plan

For Teachers 7th - 12th
Students use Microsoft Office to design documents associated with a teen based business. In this business plan activity, students develop a business plan for a teen business. They use Microsoft Office to develop a professional portfolio...
Lesson Plan
Curated OER

European Travelers

For Teachers 7th
Seventh graders explore the European travelers and culture. They create a travel brochure that presents a given European culture in an inviting format. Students analyze the cultures of various European countries and select one they would...
Lesson Plan
Curated OER

Following Plans

For Teachers K
Students learn to follow a specific plan in order to do something or get somewhere. In this following directions activity, students explore key vocabulary related to following plans, complete fun activities that require attention to...
Lesson Plan
Curated OER

Centennial: Symbols of Utah

For Teachers 4th
Fourth graders examine how symbols bring to mind facts, feelings, emotions, and events. They design a new, contemporary flag to promote the state of Utah.
Worksheet
Curated OER

Breaking News English: Google First 100 Billion Dollar Brand

For Students 5th - 10th
In this English learning exercise, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Worksheet
Curated OER

Ads Are Everywhere

For Students 5th - 6th
For this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
Organizer
Curated OER

Traction Man

For Students Higher Ed
In this puppet worksheet, students are provided with a stand up puppet and various clothing. Students cut along the lines provided to create the puppet and his take on and off suits and clothing.