Curated OER
Chapter 21: Consumer Behavior and Utility Maximization
Who knows why consumers act the way they do? After viewing this presentation, your class will - and they will also know how to optimize consumer behavior. Prepare your young captains of industry for their place in the world of business...
Curated OER
The Consequences of Our Consumer Behavior - Toys And Games
Students examine how consumer information can protect consumers from unsafe products. They identify popular games and toys, discuss labelling, role-play sharing and playing safely with toys, and plan and design their own safety...
Rice University
Principles of Microeconomics for AP® Courses 2e
An informational textbook covers key principles related to microeconomics, such as consumer behavior and using models to understand economic issues. Young scholars also complete self-check questions at the end of each section to check...
Curated OER
How E-Commerce Influences Consumer Choice
Class members gather information on different brands of athletic shoes to determine which is the best buy. They identify a toy they would like to buy, and gather comparative information from a store, a catalog, and three websites.
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Great Expectations!
Second graders participate in a game that focuses on appropriate and inappropriate behavior for second grade. They draw a game card and read it out loud, and students discuss and identify the behavior as appropriate or inappropriate....
Curated OER
Do You Recall?
Students share reactions to Mattel CEO Bob Eckert's message to consumers. They identify how Mattel is responding to several product recalls by reading and discussing the article "After Stumbling, Mattel Cracks Down in China." Students...
Curated OER
Demand Shifters
Students explore concept of demand and factors that cause demand for a good or service to change; students recognize factors that influence their behavior as consumers. Real world examples are provided through an interview with William...
Curated OER
Resources
Students watch a video in which they tour a factory. While viewing the video, they take notes on the types of resources they see and group them according to natural, human or capital resources. They discover the difference between...
Curated OER
Economics: People as Producers and Consumers
Students examine the dual roles of producers and consumers in people by creating fictional stories that include examples of both. Their stories include descriptions of the tools and skills needed for the jobs of their characters and...
Curated OER
Prohibition Then; MADD Today
Pupils examine consumer traits. In this economics lesson plan, students examine the separate histories of Prohibition and Mothers Against Drunk Driving. Pupils participate in a classroom simulation to discover how the movements dictated...
Curated OER
Are You Plugged In?
High schoolers develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
ProCon
Prescription Drug Ads
Bayer Pharmaceuticals sold heroin as a cough medicine in the 1900s ... who knew? Scholars discover this, and other interesting facts, when they use the resource to prepare for a class discussion or debate. They browse videos, readers'...
ProCon
Drinking Age
Eighteen is the age of adulthood in the United States, but 21 is the legal drinking age. Pupils use the provided website to determine whether the age to legally purchase and consume alcohol should be lowered. They weigh the pros and...
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
Federal Reserve Bank
The Fed's Role in Making and Setting Monetary Policy: Part 1
How does inflation affect the economy, and how can effective monetary policy by the Federal Reserve help control inflation? With the Fisher equation and analysis of annual CPI rates during the 1970s and early 1980s, your class members...
Curated OER
Market Basics: Demand, Supply, and Price Determination
Learners are introduced to the concepts of supply and demand. Using the Law of Demand and Supply, they develop charts and graphic models of supply and demand. They compare and contrast the behavior of consumers and suppliers when there...
Curated OER
Markets
Students examine the different types of economic markets. They identify rewards and penalties for different types of behaviors in different markets. They also examine the role of supply and demand.
Curated OER
I am Proud To Be a 2nd Grader
Second graders discuss the need for each one to meet educational expectations. They draw pictures and write a summary to explain important behavior for a 2nd grader. In groups, 2nd graders discuss the importance of following rules, and...
Curated OER
Animals and Cosmetics Testing Lesson Plan
Students educate themselves as consumers. In this animal welfare lesson, students research the pros and cons of testing cosmetics on animals. Students develop alternatives for cosmetics testing and share their results with their peers.
Curated OER
Globalization and Consumerism
Is the expansion of American corporations abroad a good or bad thing? After examining the global operations of Ford Motor Company, McDonald's, and Walmart, class members are asked to evaluate the impact of globalization and consumerism.
Curated OER
Tic Tac Toe Do's and Don'ts
Fourth graders listen as the counselor reads statements. They receive a tic-tac-toe worksheet and complete it with two different color crayons. Students look at the overhead projector and check their tic-tac-toe game card. They discuss...
Curated OER
PRODUCTION, CONSUMPTION, AND INCENTIVES
Fifth graders design a web page. They include features he or she would typically like to see when visiting web pages. They title the topic of the web page "Features That Make a Great Web Site." They explain that there are incentives...
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.