Curated OER
Recognizing Propaganda-Loaded Language
Students study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Thomas Edison, electricity and America
Students will examine Edison's application of electricity and the concept of the American Consumer Culture and what thay means. Students will evaluate how these ideas and concepts led to change.
Curated OER
Coca -- Cola Unveils New Global Ad Strategy
In this English worksheet, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters...
Curated OER
Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Students analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
Curated OER
Advertisements/ Propaganda
Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.
Curated OER
Script Reading
Students investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.
Curated OER
Is TV Stronger Than Ever, or Becoming Obsolete?
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
Curated OER
Apple Energy
Ninth graders evaluate the energy associated with the production of five different forms of apple products. They develop a poster to advertise one of the five apple products to the class. Students provide additional examples of consumer...
Curated OER
Gems in the Market Today
A gem of a instructional activity! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
Trading Cards for the 21st Century
Learners are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Curated OER
The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
Curated OER
Recognizing Types of Propaganda in Advertising
Students recognize the various types of propaganda so that they be better able to recognize propaganda in its various forms.
Curated OER
The 1920s: The Rise of Consumer Culture
Students examine economic, social, and cultural aspects of the 1920s. They provide a brief political history of the 1920s, focusing on the death of Warren Harding (Was he poisoned by his wife?) and develop skills in analyzing...
Global Oneness Project
Deconstructing Consumerism
A short, engaging video provides a critique of the hyper-consumerist mentality that many think have taken over the Western world. After watching the video, pupils reflect on their own habits and use evidence...
Curated OER
Talk Back
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
Curated OER
Amazon Deforestation
Learners answer a quiz on rainforests. They plan an advertising campaign to let consumers know the effect their purchases are having on the environment. They list the reasons for deforestation and possible alternatives.
Curated OER
Cookie Creations
Students, in teams, create and prepare an original cookie recipe. They market their cookie by designing creative packaging and advertising. They compete with other groups in a cookie contest.
Curated OER
Made You Look
Young scholars spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
BEGINNER LEVEL LESSON PLAN ANTICIPATORY SET
Students are be able to analyze primary sources for evidence of American entrepreneurship during the early 20th century. They identify the attributes that helped George Eastman succeed as an entrepreneur and consider the role advertising...
Curated OER
Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.