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Curated OER
Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Curated OER
Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson plan, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
Global Oneness Project
Deconstructing Consumerism
A short, engaging video provides a critique of the hyper-consumerist mentality that many think have taken over the Western world. After watching the video, pupils reflect on their own habits and use evidence...
Curated OER
Gandhi's Alternate View of Women: Changing the Face of Modern Media & Advertising
Eleventh graders analyze the violence of media and advertising on women, as well as Gandhi's views of women. In this women and media lesson plan, 11th graders Killing Us Softly and Tough Guise as an analysis of media and advertising and...
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising instructional activity, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many...
Curated OER
The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Curated OER
“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Curated OER
Commercial Success?
Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
Curated OER
Old Hobbits Are Hard to Break
Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Critical Ways of Seeing The Adventures of Huckleberry Finn in Context
Learners complete a unit of lessons examining the cultural context of the novel, 'The Adventures of Huckleberry Finn.' They write a critique of the novel, compare/contrast two published critiques, and explore various websites.
Scholastic
Persausive Writing
A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...
Curated OER
Conceptual Analysis in Economics
Help develop assertive, critical-thinking skills that enhance growth and change while teaching economics. In groups, select a topic from a list and then discuss the pros and cons of each topic. Debate why advertising is necessary to our...
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
The Teen Scene
Students explore the methods used by teen magazines to attract a variety of teenagers. They evaluate existing magazines and in small groups, students create their own magazine that is geared toward specific teen demographics.
American Statistical Association
Chocolicious
To understand how biased data is misleading, learners analyze survey data and graphical representations. They use that information to design their own plans to collect information on consumer thoughts about Chocolicious cereal.
Curated OER
Language Arts: Living in "The Matrix"
Students are able to identify, in a discussion mode, the ways in which the media uses persuasion to achieve their desired aims. They analyze, also in a discussion mode, the media's influence on our society by comparing media advertising...
Curated OER
Text as Texture Collage
Students explore the concepts of rhythm, movement, contrast and texture. They practice using new vocabulary and work on creating a college after designing the arrangement. They self-evaluate their collage and critique their classmates...
Curated OER
Art Curators
Students use the Internet to select various works of art around a theme. They create a PowerPoint exhibit of these works and create the written documentation to accompany their presentation. They critique the class exhibits.
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
Order in the School
Students consider goods and services that might be at the base of successful Web-based delivery services geared to students their age while they are in school. They act as entrepreneurs to develop plans for such services and create...
Curated OER
Resume Writing - Workshop
Students review basics of resume writing, and create their own resumes.
Alabama Learning Exchange
Alex: To Herb or Not to Herb
This unit allows students to research some common herbal supplements to evaluate the safety and effectiveness of the herb. Students will compare the herbal supplements to pharmaceutical medicines to judge which is the better choice....