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Lesson Plan
Curated OER

Campaign Ad Critique

For Teachers 6th - 12th
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
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Lesson Plan
Curated OER

Advertising Photography

For Teachers 9th - 11th
Students research a company, create a new print advertisement and present their campaign to representatives of the actual company. They discuss and critique after each presentation to examine classmates' thoughts.
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Lesson Plan
Curated OER

Cool Commercials Critique

For Teachers 9th - 12th
Students investigate advertising by critiquing commercials in class.  In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads.  Students define several...
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Lesson Plan
Curated OER

Worksheet for Analysis of an Advertisement

For Teachers 6th - 10th
Students critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Lesson Plan
Curated OER

The Function of Music

For Teachers 9th - 12th
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks high schoolers to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible...
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Lesson Plan
Curated OER

Advertising

For Teachers 7th - Higher Ed
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
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Lesson Plan
Curated OER

Gandhi's Alternate View of Women: Changing the Face of Modern Media & Advertising

For Teachers 11th
Eleventh graders analyze the violence of media and advertising on women, as well as Gandhi's views of women. For this women and media lesson, 11th graders Killing Us Softly and Tough Guise as an analysis of media and advertising and...
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Lesson Plan
Curated OER

The "Ad" Survey-What Makes a Print Ad Convincing?

For Teachers 7th - 10th
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
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Lesson Plan
Curated OER

“Leading Doctors Say…”

For Teachers 7th
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
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Lesson Plan
Global Oneness Project

Deconstructing Consumerism

For Teachers 9th - 12th Standards
A short, engaging video provides a critique of the hyper-consumerist mentality that many think have taken over the Western world. After watching the video, pupils reflect on their own habits and use evidence to respond to discussion and...
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Lesson Plan
Missouri Department of Elementary

The Quest for Magic Minutes

For Teachers 7th Standards
A "Magic Minute" activity asks class groups to develop a commercial to advertise a way to turn a time-waster into a time-saver. Ad groups begin by brainstorming time-wasters and then problem-solve was to turn them into time-savers. After...
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Lesson Plan
Curated OER

Commercial Success?

For Teachers 6th - 12th
Young scholars share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
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Lesson Plan
Curated OER

Word Picture - Communicating Visually

For Teachers 7th - 12th
Students examine how words and visual images are used to influence people. They choose a word to illustrate using both lettering and visual images. They present their work and it is critiqued by a peer review.
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Lesson Plan
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Science 4 Inquiry

Trick or Science: Catching the Light

For Teachers 6th - 8th Standards
Your class might be surprised to learn that mirrors have been around since the first century AD! Young scientists explore reflection and refraction of light through a series of challenges. They use this knowledge to design their own...
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Lesson Plan
Curated OER

Critical Ways of Seeing The Adventures of Huckleberry Finn in Context

For Teachers 9th - 12th
Students complete a unit of lessons examining the cultural context of the novel, 'The Adventures of Huckleberry Finn.' They write a critique of the novel, compare/contrast two published critiques, and explore various websites.
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Lesson Plan
Curated OER

Conceptual Analysis in Economics

For Teachers 9th - 12th
Help develop assertive, critical-thinking skills that enhance growth and change while teaching economics. In groups, select a topic from a list and then discuss the pros and cons of each topic. Debate why advertising is necessary to our...
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Lesson Plan
Curated OER

The Perfect President

For Teachers 4th - 6th
Students advertise for the perfect president. In this presidential duties lesson, students determine the attributes that the ideal president should have and then write job descriptions for the role.
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Lesson Plan
Curated OER

"The Father of Lavish Advertising": P.T. Barnum

For Teachers 6th - 12th
Learners examine the life and work of P.T. Barnum. They discover his advertising techniques and business practices. They examine his use of people with disabilities for amusement.
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Lesson Plan
Curated OER

Target Audience

For Teachers 9th - 12th
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Lesson Plan
Curated OER

The Teen Scene

For Teachers 6th - 12th
Young scholars explore the methods used by teen magazines to attract a variety of teenagers. They evaluate existing magazines and in small groups, students create their own magazine that is geared toward specific teen demographics.
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Lesson Plan
Curated OER

Georgia O'Keeffe Watercolor

For Teachers 9th - 12th
Students study the work of Georgia O'Keeffe. In this visual arts lesson, students critique Georgia O'Keeffe's paintings and observe flowers in nature to create a unique pastel painting.
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Lesson Plan
Scholastic

Choose Your Words Wisely (Grades 9-12)

For Teachers 9th - 12th Standards
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
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Assessment
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California Education Partners

Miguel's Milkshakes

For Students 7th Standards
Moooove over, there's a better deal over there! The fourth segment in a series of eight requires individuals to determine the best unit cost for milk. Scholars calculate the least amount they can spend on a particular quantity of milk....
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Lesson Plan
Curated OER

The Dream Factory

For Teachers 9th - 12th
Learners compare postcard samples from Los Angeles, CA and Austin, TX. They examine them to find common elements they share (tone, mood, romanticized themes, artistic elements, etc.) They create postcards to show the "real" Austin.