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Media Smarts
Newspaper Ads
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content.
Curated OER
Media Awareness: the Basics of Advertising
Learners explore marketing techniques. For this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Learners then create advertisements for products.
Curated OER
Lesson Exchange: Design and make Cents (Elementary, Mathematics)
Sixth graders work in teams to design the perfect bedroom. The teams must create a room that is functional, original, and stays within a budget of $650.
Curated OER
Reading and Vocabulary - Sale Ads
Intermediate ESL students practice reading sale ads. They will look through a sales catalog or newspaper and highlight words they don't know, work together to determine the definitions, then decide how much they save in given situations.
Curated OER
Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
Online Publications
Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
Curated OER
Reply to a Job Ad
So, you've just spotted an ad for the perfect job, now what? Get kids ready to enter the workforce by having them practice the first step, replying to a job ad. They scan the paper for a job, role-play responding to the ad via phone,...
Curated OER
School Fair Cakewalk
Students identify and research various suitable school carnival activities. Then they work together to plan, design, and run all aspects of a school carnival. Students also add up their costs for the event and the amount of money it...
Curated OER
Colonial Newspaper Template
Partners produce a colonial newspaper that includes news articles, advertisements, want ads, and more using this handy template.
The Imagination Factory
Design a Postage Stamp for Black History Month
Learners create a postage stamp for Black History Month. In this U.S. History lesson, students discuss the contributions of African-Americans and design a postage stamp to celebrate their impact.
Curated OER
Poster Design For Peace
Students examine the elements and principles of design. They design and create posters to promote world peace.
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
University of North Carolina
Roles & Powers of the President
Here is a fantastic, comprehensive resource on the roles and powers assigned to the president of the United States. It includes several critical thinking exercises and engaging activities, from cartoon analysis and the opportunity to...
Curated OER
Romeo and Juliet Newspaper
Learners design a newspaper after reading the play "Romeo and Juliet." They include an appropriate title, wedding announcement, an advice column, an obituary and classified advertisements.
ELT-Connect
Happy Valentine's Day
Shelves filled with heart-shaped boxes of chocolates. Bouquets of red roses. Racks of romantic cards. Stores are preparing for Valentine's Day. Has the holiday become too commercialized? That is the question asked by a lesson plan...
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Newspaper Association of America
Press Ahead!
Give class members some great news! A media unit teaches individuals about ethics, parts of a newspaper, business writing, photojournalism, and more topics that have to do with the press. Full of material for a variety of learners,...
PBS
Reading Adventure Pack: Bees
A Reading Adventure pack explores the busy life of bees. After reading a fiction and nonfiction text, scholars complete three hands-on activities. Participants invent a robot that can do the work of bees, cheers to hardworking bees with...
Curated OER
Reading Comprehension
Eleventh graders analyze an advertisement. For this advertisement analysis lesson, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
Curated OER
The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
Curated OER
What Will I Do?
Eighth graders investigate future career choices by looking at classified ads in the newspaper. They consider their lifestyle choices when looking at career options. They prepare a written essay which details how they will prepare for...
Curated OER
Got Character?
High schoolers create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of...