Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
Identifying Propaganda Techniques
In this propaganda techniques worksheet, young scholars write the technique next to the sentence read by a candidate. Students complete 12 problems.
Curated OER
Opinion/Facts: letters to the editor and endorsement
In this opinion and facts worksheet, students write the opinion and facts of letters to the editor that are for and against a candidate running for office. Students also write the propaganda technique used and example of an endorsement...
Curated OER
Deciphering Propaganda Posters of World War I
What strategies are employed when creating propaganda? Your young historians will learn about six different techniques utilized in the construction of political propaganda, particularly in the advertisements of World War I. The...
Curated OER
Ad Targeting and Techniques
Students explore advertising techniques. For this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
Curated OER
Recognizing Propaganda - Unreliable Testimony
Students investigate how product endorsements can be a form of propaganda. They analyze various shampoo ads, discuss celebrity endorsements and unreliable testimony, and create a written non-propaganda ad for or against a celebrity...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Anne Frank: Propaganda
Pupils discover techniques that are used to spread propaganda. They define what propaganda is and how it can be used in both a positive and negative manner. They produce an ad campaign for product.
Curated OER
WINNING STITCHES
Young scholars use Elsie's tips and techniques for hand quilting in one day-long session or two shorter sessions. You'll mark intricate quilting designs, discover a tried-and-true basting method.
Curated OER
Psychology: Smart Shopping
Students collect samples of ads they like and dislike. They recognize facts from unsupported claims. They discuss ways to prevent impulse buying.
Curated OER
Creating Hate: The Power of Words
Students explore why authors choose to use hate words in literature. In this power of words lesson, students complete group participation, journal entries, and written assignments to investigate the use of inflammatory language. Students...
Curated OER
Life Long Learning
Twelfth graders complete a research activity to learn about post-secondary education and possible career paths. In this college and career search lesson, 12th graders locate colleges of interest on a map and explore information in a...
Curated OER
Advertising's Hidden Messages
Young scholars explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Young scholars locate advertisements that use various advertising techniques....