Young scholars read and compare two Civil War recruitment advertisements from different years in the war. They decide how people's feelings about the war may have changed over the years by examining the tone of the advertisements.

Students examine the life and work of P.T. Barnum. They discover his advertising techniques and business practices. They examine his use of people with disabilities for amusement.

Did you know that the Chinese Court Gazette is the longest continuing news paper in history? In addition to some great background information, this resource includes suggestions for activities across grade levels and across the curriculum.

Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a instructional activity that focuses on the history and ubiquity of...

What element was worth more during the growth of empires in West Africa: gold or halite? After examining various pieces of evidence of primary and secondary source documents placed around the room, your class members will each make a...

Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.

Students examine the process and effects of World War I on different segments of the population, beyond the political, diplomatic and military framework of the war. They analyze the memoirs of soldiers, read poetry of the time, and...

Seventh graders explore early Chinese civilization. As pupils study Chinese history, they examine its scientific accomplishments. In partners, 7th graders create an advertisement presentation for an advancement of ancient China.

Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...

Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...

Fifth graders identify causes and effects of historical events in the American Revolution. They evaluate critical issues and events that led to the American Revolution. Analyze the views and lives of people of the Revolutionary Period.

Students examine how scientific theories are developed. In this matter lesson, students explore the basic idea of quantum theory. They create a timeline of scientists, their contributions, and discoveries.

Students create a Chamber of Commerce tourism brochure for their community . They work in small groups to research historical sites, community events and natural attractions. After each group completes their topic they are peer edited...

Students discover the life of Benjamin Franklin by studying his inventions.  In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today.  Students create a commercial in an...

A list of 20 two to three-digit numbers asks math whizzes to determine specified percentages for each. The publisher has linked the assignment to CCSS.Math.Content.6RP.3, and it is targeted at the discreet skill of finding a percent of a...

Students access prior knowledge of vocabulary on feminism and psychoanalytic theory, and gender schema.  In this Empowered Barbie lesson, students recreate a Barbie doll.  Students write a reflection on how they changed...

Stories are created, by students, using a variety of adjectives. 3-5th graders will learn about adjectives and use their new knowledge to create ad-lib stories to share with the class demonstrating their mastery of adjectives, indefinite...

This wonderful art lesson invites students to design and “mint” coins bearing their own symbols. A simple carving andcasting process using Blick Wonder-Cut®linoleum and modeling clay is described in the plan. Coins can be one or 2-sided,...

Tenth graders examine Hitler's occupation of Europe and the Allies' efforts to fight it.  In this World War II lesson, 10th graders examine how World War II changed American society, especially for women.  Students analyze a...

Delve into the fascinating relationship between Frida Kahlo and Diego Rivera using this resource. Learners discuss the lives of these famous artists, and talk about the ways Frida Kahlo incorporated elements of this tumultuous...

Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.

For this extinction worksheet, students review how species evolve and how species go extinct. Students compare and contrast gradualism and punctuated equilibrium. This worksheet has 6 fill in the blank and 4 short answer questions.

Students use the internet to gather information about Greek Mythology. They discover the role of the snake and shamrock and the history of St. Patrick's Day. They compare and contrast their culture to another.