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Technology Newsletter
Students discuss impact and value of modern technological inventions on society, contemplate world without technology, skim magazines and newspapers for advertisements highlighting modern technologies, and work with partner to create...
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Pressures and Responsibities
Students recognize some of the physical dangers of smoking. They discuss personal responsibilities regarding smoking and peruse magazines and newspapers to find at least one tobacco advertisement.
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Holes-Outdoor Adventure Camp
Students read the book and watch the movie, Holes. They create a brochure (containing specific information) that advertises Camp Green Lake as a newly refurbished outdoor adventure camp. They display the brochures for the rest of the...
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TI Workshop Presentation Guide for "Preparing for Proofs"
Pupils discover proofs using the TI in this geometry lesson. They collect data from newspaper and magazines and analyze their data using the TI, relating it to proofs.
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Kidding Around In The 1980s
Students examine pop culture of the 1980s. In this historical time period lesson, students view a Smurfs cartoon from the 1980s and discuss its similarities and differences to cartoons today. Students work in groups to...
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The Age of Jackson
Learners study the image of Andrew Jackson. In this presidential history lesson students investigate the political image that was groomed by Jackson as they examine advertisements. Learners compose essays regarding the topic.
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Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
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WWI Propaganda
Learners research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
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Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
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Targets
Learners evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
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Buying on Credit
Students determine how buying on credit adds to the total cost of an item by computing the interest. They find a major item advertised in a magazine and identify the price. Then they identify the rate of a credit card and calculate the...
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How Do You Choose Snacks and Other Foods?
Students discuss peer pressure pertaining to healthy eating decisions. In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations. Students complete the...
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Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Persuasive Tactics in Media
Young scholars present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples...
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Ad Creation from Admongo.gov
Young scholars explore consumerism by completing a worksheet. For this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Young...
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Selling Spelling
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Railroad Advertising: Let's Go for a Ride!
Young scholars examine advertising from early to mid twentieth century. In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel. Young scholars examine a...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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The True "Cost of Cool!"
Eighth graders study hidden environmental costs in things we buy. For this consumerism lesson students watch a video about consumerism and analyze advertisements in teen magazines.
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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...