Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
In this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
All Wrapped up and Nowhere to Go
Students consider the impact of legislating exessive packaging. In this environmental issues lesson, students visit selected websites to discover information about packaging and UK laws to reduce it. Students...
National Association of Teacher Educators for Family and Consumer Science
Consumerism in the Classroom: Effective Strategies for Today's Teenage Consumers
Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and...
Curated OER
Investing: Reflect? Lesson 7
Learners explore the concept of investing. In this investment lesson, students discuss the best way to invest money. Learners then write essays, taking two seperate points of view.
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
FACS:If I Were a Designer (Mktg)
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Curated OER
The Coffee and Conservation Connection
Learners explore the connection between low cost coffee and wildlife conservation. Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
Curated OER
Carrot Sticks or French Fries?
Students investigate the influence of fast food brand names on food choices and analyze the factors that contribute to branding preferences. They write an opinion essay on the corporate responsibility to influence food choices.
Curated OER
Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
Consumerism - Grocery Shopping
Students watch a video on how marketers plan their strategies in supermarkets. In groups, they are given a set amount of money and asked to go through a grocery store simulation with a list. After the simulation, they discuss the...
Curated OER
What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
Curated OER
Advertising Adjectives
Students create advertisements using comparative adjectives. In this grammar instructional activity, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in...
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...
National Nanotechnology Infrastructure Network
Silver and Bandages: Assessment of Inhibition of Bacteria by Silver Colloid-Impregnated Bandages
Silver: more than jewelry, it's also a natural antimicrobial agent. An inquiry-based lesson asks collaborative groups to design and implement an experiment to test this property. Using samples of silver nanoparticles and a strain of...
Curated OER
The Chinese economic and political model.
Ninth graders study the unique and economic and political model of modern day People's Republic of China. They make an effort to determine if the unique brand of socialism with a market-type economy as currently practiced is ...
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
Best Practices of Technology Integration
Pupils study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Pupils create a market research survey based on their peers preferences. Students create...
Curated OER
Remote Control
Students examine the business of sports. In this current events lesson, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may research British...
Curated OER
New Toy Project
Young scholars create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Giants Stalk the High Street
Students explore consumerism in Great Britain. In this current events lesson, students visit selected websites to determine how shopping habits have changed in Britain throughout the years. They also evaluate changes in market shares of...
Curated OER
Grocery Shopping
Learners apply budgeting and shopping strategies. They study consumer shopping skills and guidelines to be a better shopper by comparing stores, comparing prices and unit pricing, brands, using coupons and not being fooled with...