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Snap! Crackle! Box!
Students develop a new cereal and design a box for it. In this art and design lesson, students complete a year-end cumulative activity in which the use all of their artistic skills to develop a new cereal. They use their marketing skills...
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Market Research
Young scholars examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television...
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Contestable Markets
Learners make inquiry into the concept of contestable markets. The lesson focuses upon theory and the intention is to encourage students to move to analysis or evaluation of the market. The lesson helps to reinforce the skills of...
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Labour Market Flexibility
Students discuss the concept of a flexible labor market. They research the desirablity of this type of market and present their findings to the class. They participate in a debate as well.
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Marketing Yourself for the Job Search (A Guide for Teens)
Students develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...
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Entrepreneurship - Product Marketing
Students demonstrate critical thinking skill when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.
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Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
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Risky Business - Or Not!
Students explore the concept of the stock market. In this stock market lesson, students discuss the stock market and how it works. Students hypothesize what makes a stock price go up or down. Students watch a short video about the...
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Invest in What You Know
Students complete a series of tasks that help them learn about the stock market. In this stock market lesson, students identify companies they are familiar with and learn about stock symbols. Students study the makeup of mini-markets and...
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Price Controls: Prescribed Drugs in North America
Students examine the nature of price controls, the impact of maximum prices below the equilibrium level on a market, the effect it can have on other markets, the requirements for effective price discrimination in a market, and the price...
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Genetically Modified Crops
High schoolers recognize the difference between negative and positive externalties. They diagram reasons for market failures pertaining to genetically altered crops.
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Talking Bulls and Bears
Students compare and contrast bull and bear markets. In this stock market lesson, students visit the noted Web sites to study supply and demand, the stock exchange, and financial scandals.
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Sweet-Talkers
Students investigate what is being sold to them. In this media awareness lesson, students visit selected websites to take a closer look at advertising marketed at them. Students discuss the implications of marketing geared toward children.
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Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
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A Day at the Market
Students describe role of market place in 18th-century Virginia, explain how trade and economy were part of young person's educational process,
take part in the classroom marketplace, and compare shopping in colonial times and as part...
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The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
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The Marketing Mix in Travel and Tourism 1
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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The Labour Market: Influences on the Labour Market
Students investigate key issues surrounding the factors determining pay and conditions. They explore the imperfections in the labour market that lead to gender discrimination.
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Educational Complacency Will Make U.S. Feel the Pain
Twelfth graders examine the educational system in the United States in reference to the job market and available expertise. In this Current Events lesson plan, 12th graders read an article and discuss their opinions with the class.
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The Xmas Factor
Students examine the mass marketing of Christmas. In this gift giving lesson, students visit selected websites to discover the history behind gift-giving, research marketing techniques, and consider giving alternative gifts.
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Skill Building for Educational and Vocational Advancement
Over ten weeks, 8th graders refine their visions of future careers, develop skills needed to write resumes and business letters, and learn to make a strong impression at interviews. Three specific activities are included, but mostly the...
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The Labour Market: Flexibility
Students divide into groups to research and produce a short summary outlining the operation of the labour market in the UK. They use supply and demand diagrams to illustrate their discussion.
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Contestable Markets
Students examine the issue of contestable markets. They investigate the low cost airlines industry and evaluate how far the market exhibits the characteristics of a contestable market.