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The Marketing Mix

For Teachers 9th - 12th
Students examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
Lesson Plan
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The Marketing Mix in Travel and Tourism 2

For Teachers Higher Ed
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Lesson Plan
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The Four P's of Marketing

For Teachers 11th - 12th
Students explore how product, price, place and promotion play key roles in the marketing mix.
Lesson Plan
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Create and Market Your Product

For Teachers 9th - 12th
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Lesson Plan
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A FREE MARKET WITH THE HELP OF GOVERNMENT

For Teachers 9th - 12th
Students engage in a study that explains how laws and government have policies that affect the economy to run more smoothly. The focus is upon the historical development of the free market and how the government was involved. Students...
Lesson Plan
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Will the Real Capitalism Please Stand Up?

For Teachers 9th - 12th
Students analyze descriptions from five different countries to determine which institutional components of capitalism are present and, if so, to what extent. They then place each on a continuum depending upon the number and strength of...
Lesson Plan
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Look! You're Wearing Geography

For Teachers 6th
Sixth graders explore economic systems. In this economics lesson, 6th graders discover global markets. Students work in small groups to identify where their clothing and materials originated. Students locate countries on a map and...
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Group Advertising Project Using iMovie

For Teachers 5th - 10th
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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The Magic of Markets

For Teachers 10th - 11th
Students examine how exchange is trading goods and services with people for other goods and services or money. They examine how people voluntarily exchange goods and services because they expect to be better off after the exchange.
Lesson Plan
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Money Simulation (mini economy)

For Teachers 4th - 8th
Students participate in a local, classroom economy in both the resource and products market. They track all transactions and learn economic principles and concepts.
Worksheet
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London Quiz 2

For Students 6th - 12th
In this London worksheet, students answer short answer questions about the geography and history of London. Students answer 10 short answer questions.
Worksheet
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Regions of North America:The Chesapeake Bay

For Students 5th - 8th
In this Chesapeake Bay worksheet, students read a 1-page article about the region and then respond to 5 fill in the blank and 3 short answer questions.
Lesson Plan
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The Day Before

For Teachers 4th - 6th
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
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Mailchimp: Product Differentiation

For Students 9th - 12th
Learn what product differentiation is and how companies can use it to improve their places in the market.

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