Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
PricewaterhouseCoopers
The Stock Market
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides an assessment...
Curated OER
Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
Carolina K-12
Comparing Economic Systems
How do people make decisions in a world where wants are unlimited but resources are not? How do individuals and governments utilize scarce resources (human, natural, and capital) in different economic systems? Introduce your learners to...
Curated OER
How Does the Stock Market Really Work?
Investigate the stock market as it relates to the business world. Young scholars investigate ways to invest their money for the future. They make a presentation and discuss their findings with the class.
Curated OER
The Job Jungle -- A Labor Market Game
Students work together to participate in a labor market game. They discuss the concepts of supply and demand and how they relate to labor. They ask any questions they have to complete the lesson.
Benjamin Franklin Tercentenary
Lists to Live By: Developing a Self-Improvement Plan
Ben Franklin was a man with a plan. Learners investigate his plan for self-improvement using excerpts from Franklin's autobiography. Then, pupils develop their own plans and discuss how to sell them to others using the two-session lesson...
Curated OER
The Stock Market: Risks & Rewards
In order to better understand the US economy, learners read and interpret stock market price reports. They define profits and explain the role of profits in the American economic system for both firms and individual investors. Several...
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
Marketing Occupations
Students identify and explain the variables effecting supply and demand in the marketing industry. Then they define the terms supply and demand and graph supply and demand curves on a standard grid. Students also formulate what happens...
Federal Reserve Bank
What Do Financial Market Indicators Tell Us?
Explain the four categories of financial indicators (commodity prices, stock indexes, interest rates, and yield spreads), and help your class members understand how changes in this data can affect decisions regarding consumer spending,...
Carolina K-12
Supply, Demand, and Market Equilibrium
An auction simulation, PowerPoint presentation, and candy M&Ms® are the perfect tools to help your learners understand the concept of supply, demand, and diminishing marginal utility. Here you'll find a thorough lesson plan that...
Curated OER
The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
Curated OER
Creating and Marketing a Commercial
Students create a marketing video to sell school products.
Curated OER
Play the Market
Students participate in a hypothetical experiment. For four weeks, they track 10 stocks they have selected. They discuss their imaginary gains and losses and share their observations about the stock market, and their reactions to this...
Curated OER
Stock Market Game
Fourth graders are introduced to how the stock market operates. In groups, they practice reading and analyzing the Standard and Poor's 500 index. They participate in a simulation of buying and selling stocks on the market trying to...
Curated OER
Markets in Action
Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven instructional activity with a lot of interesting information.
Council for Economic Education
Economic Systems of the Incas and Aztecs
The Inca and Aztecs created vast economic empires in South America, but how did economics play a role? A simulation activity and reading help scholars evaluate the kinds of markets these great civilizations created. They then consider...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Via Sapientiae at DePaul University
The Great Depression of the 1930s
A 10-lesson unit takes young historians through a study of The Great Depression and life in the 1930s. The crash of the stock market, the Dust Bowl, unemployment, and mass migration west are all addressed through the analysis of primary...
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