Lesson Plan
Curated OER

Logo Design and Ad Campaign Relating to Forestry Management.

For Teachers 9th - 12th
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation.  In this creative lesson plan students study logos of organizations, create...
Lesson Plan
Curated OER

Snap! Crackle! Box!

For Teachers 9th - 12th
Students develop a new cereal and design a box for it. In this art and design lesson, students complete a year-end cumulative activity in which the use all of their artistic skills to develop a new cereal. They use their marketing skills...
Lesson Plan
Curated OER

Sugar-Coating the Facts

For Teachers 6th - 12th
Students explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
Lesson Plan
Curated OER

Candy Land

For Teachers 6th - 8th
In this activity learners pretend that they have been hired by a candy manufacturer to design a box for a new product they are beginning to market. The manufacturer has pre-determined the volume of the candy box. It is the students' job...
Lesson Plan
Curated OER

Talking about Advertising

For Teachers 6th - 8th
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
Lesson Plan
Curated OER

Package Design

For Teachers 12th
Twelfth graders utilize the computer and various software programs in order to design a 3 dimensional package which they submit a cost estimate sheet of production in their oral presentation.
Lesson Plan
Curated OER

Specialty Crop Production/Orchids

For Teachers 12th
Twelfth graders explore the fascinating world of orchid production including propagation, care, culture, and finishing. They complete market research and design a production schedule for an orchid crop of their choice. They write a short...
Lesson Plan
Curated OER

Designing Machines

For Teachers 5th - 10th
Young scholars explore simple and compound machines. In groups of four students, they design a compound machine using K'NEX that has a stated purpose and consists of at least two simple machines.
Lesson Plan
Curated OER

The Market System and Consumerism

For Teachers 9th - 12th
Pupils examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
Lesson Plan
Curated OER

Mass Production

For Teachers 6th
Sixth graders work together as a class to become a company that has the job of researching, designing, manufacturing, and marketing a useful product. Student transfer plans of final design into a CAD drawing and mass produce the...
Lesson Plan
Curated OER

Tour + Workshop = DESIGN: Presenting Information

For Teachers 9th - 12th
Students develop a business card to market them.  In this developing a business card to market them lesson plan, students design a business card to represent them.  Students create a logo or graphic design that is professional...
Lesson Plan
Scholastic

Presenting Persuasively (Grades 9-12)

For Teachers 9th - 12th Standards
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Lesson Plan
Curated OER

Protecting the Environment

For Teachers 6th - 8th
Middle schoolers explain what biodegradable materials are and list examples of them. They design, with online partners' feedback and input, a product made of biodegradable materials and develop a marketing campaign to best sell their...
Lesson Plan
Curated OER

Stocking Up

For Teachers 8th
Eighth graders are trained to be brokers and to buy and sell stocks. Each group is allotted $1000. Team members work together within their groups to build a stock market portfolio and track the stocks they own.
Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 1

For Teachers Higher Ed
Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 2

For Teachers Higher Ed
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Lesson Plan
Curated OER

Trading Cards for the 21st Century

For Teachers 6th - 12th
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Lesson Plan
Curated OER

Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Lesson Plan
Curated OER

Development of a Nutritional Snack

For Teachers 9th - 12th
High schoolers develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information,...
Lesson Plan
Curated OER

Shopping Bag Challenge

For Teachers 5th - 12th
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
Lesson Plan
Curated OER

Brain Brands

For Teachers 6th - 12th
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
Lesson Plan
Curated OER

Al Mercado

For Teachers 6th - 8th
Young scholars investigate the concept of a market. They produce a dramatization to simulate the daily activities found inside. Students ask questions about the price, location, and use of items. The acting strengthens communication...
Lesson Plan
Curated OER

Design Technology- Grow Your Own Grub

For Teachers 3rd - 5th
Students design a protective cover for outdoor plants. In this agricultural lesson, students use chicken wire, plastic sheeting, and empty bottles to construct a cover for lettuce leaves. Students take digital photos of their project.
Lesson Plan
Curated OER

PRODUCTION, CONSUMPTION, AND INCENTIVES

For Teachers 5th
Fifth graders design a web page. They include features he or she would typically like to see when visiting web pages. They title the topic of the web page "Features That Make a Great Web Site." They explain that there are incentives...

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