Curated OER
Media/Citizenship: Speed 3
Students examine data about the effects of speed in car accidents. They create their own media campaign about safety while driving. They share their ideas with the class.
Curated OER
Case Study of a Campaign
Students read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Thinking like a Citizen
Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...
iCivics
Campaign Cash: Money Talks!
Money talks! And it can reveal a lot about political candidates. An 11-slide presentation examines how candidates raise and spend money on an election. The slides, using data from the 2016 Presidential election, reveal how much it costs...
C-SPAN
What Makes a Good Campaign Ad?- Advertisement Analysis
In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote....
C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
Curated OER
Going Beyond the Screen
During Screen-Free Week, help your pupils develop media literacy through analysis of their favorite shows.
Anti-Defamation League
Sexism and the Presidential Election
Young historians investigate how sexism impacted the 2020 United States presidential election. They examine media coverage of the six women candidates, engage in a four-corners debate reacting to statements about gender and the...
Curated OER
The Campaign: Issues and Strategies. What do you think?
Students research a candidate in an election and discuss how the media portrays that candidate and how the media influences voters. In this candidate lesson plan, students also distinguish fact from opinion, look at political cartoons,...
Curated OER
Watching the Elections
Students analyze the media products and advertising techniques used in political campaigns. In this elections lesson, students view political debates and then work in groups to find examples of types of advertising techniques used in...
Annenberg Foundation
Student Voices
Whether it's an election year or not, a unit on voting patterns and political campaigns will awaken the civic pride in your high school citizens. Divided into six parts, the curriculum covers various facets of an election, including...
PBS
Stories of Painkiller Addiction: Prescription Drug Abuse Awareness Campaign
The I-STOP law was designed to regulate the distribution and tracking of prescription drugs. After reading an article about its signing and implementation, middle and high schoolers work together to come up with their own ideas for an...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
iCivics
Win the White House
Here is a unique and engaging approach to learning about the steps a presidential candidate must take during a campaign. Learners role play the part of a candidate in this online interactive, taking part in a presidential debate and then...
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
Curated OER
Stop the Bus: Confronting Our Assumptions About Muslims in America
High schoolers explore Virginia Interfaith Center's A More Perfect Union "Misunderstanding" Ad Campaign, view two episodes of PBS America at a Crossroads series, examine historical context of colonialism and geo-political tensions in...
Curated OER
ASTHMA POSTER CAMPAIGN
Young scholars examine the condition, triggers, and ways to cope with asthma, compare their previous knowledge of asthma with new information presented in an educational video, and use information about asthma to the creation of an...
Curated OER
Outbreak!
Students investigate their knowledge about HIV/AIDS and read an online article about treatments that have been prolonging lives of sufferers. They create media campaigns to promote HIV/AIDS awareness.
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second instructional activity in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign,...
C-SPAN
Historical Presidential Campaign Announcement Analysis
Using the announcements of presidential candidacies, pupils consider how contenders make their initial arguments to the public. A worksheet helps structure collaborative work to analyze 10 video clips. Writing prompts allow for extension...
Curated OER
Is Seeing Believing...Or Decieving
Seventh graders investigate media protrayal of railroad trespassing incidents. They write a legal action letter against one of the media companies.
Curated OER
Campaign Ads That Subtract and Add
Students explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...