K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
ReadWriteThink
Analyzing Famous Speeches as Arguments
A speaker, a message, an audience. After analyzing these elements in Queen Elizabeth's speech to the troops at Tilbury, groups analyze how other speakers use an awareness of events, and their audience to craft their arguments....
Jen London
Julius Caesar Funeral Speech Essay Assignment
"Romans, countrymen, and lovers! Hear me for my cause." "Friends, Romans, countrymen, lend me your ears!" As part of a study of William Shakespeare's Julius Caesar, individuals as asked to compare the funeral speeches of Brutus and...
National Endowment for the Humanities
Frederick Douglass’s Narrative: Myth of the Happy Slave
The firsthand accounts of what it was like to be an enslaved person in the mid-1800s riveted a nation and the issue ultimately led to civil war. Using excerpts from Frederick Douglass's autobiography, budding historians examine what it...
Trinity University
Julius Caesar: The Power of Persuasion
"Friend, Romans, countrymen, lend me your ears..." Those words begin one of the most persuasive speeches in literature. Explore the elements of persuasion in a series of lessons related to William Shakespeare's Julius...
Curated OER
Understanding Rhetoric and Evaluating Bias in Text
Students can learn about bias in text and the rhetorical principles proposed by Aristotle.
Curated OER
Cultural Logo Design
High schoolers create a logo design to express their own identity. In this logo design lesson, students list ten words to describe who they are and choose two of them to use in a logo. High schoolers draw images and choose various forms...
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Using Logos and Mission Statements to Communicate Sustainable Forestry Information
Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, students use the information to better understand visual representations...
Maryland Department of Education
The Concept of Diversity in World Literature Lesson 8: Nonfiction Close Reading
As part of their study of Things Fall Apart, class members conduct a close reading of a section of Chinua Achebe's essay, "An Image of Africa: Racism in Conrad's Heart of Darkness." Jigsaw groups then compare the voice in the essay...
Scholastic
Think it Through
What does the media tell the teenagers about using marijuana? Help class members decipher what they are being told about drug use with a lesson plan on editorial cartoons, subliminal messages, and critical thinking skills.
Curated OER
Ethos, Logos, and Pathos
Students compare and contrast "Letter From a Birmingham Jail" and "Civil Disobedience" by writing a paper using MLA format.
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Curated OER
Analyzing Logos
Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
Fluence Learning
Writing an Argument: Persuasive Speeches to Students
Powerful orators make their messages compelling with a combination of factors. Learn how to be an inspirational speaker with a reading assessment activity that presents a list of persuasive speaking techniques, as well as two...
Shmoop
ELA.CCSS.ELA-Literacy.SL.11-12.3
Dr. Martin Luther King Jr.'s speech, "I Have a Dream," is one of the most famous in United States history, but why was it so effective? Ask your class to determine the answer to this question. While the resource includes a description of...
Curated OER
Impact of Greek Mythology in Today's World
Learners explore world logos and names of companies and relate them to Greek myths. Events real and imagined are examined and their effects on later cultures are discussed.
Curated OER
Conducting a Rhetorical Analysis
What is the author trying to achieve? What strategies does he/she use to meet this goal? How affective are these strategies? These three questions, the heart of rhetorical analysis, are examined in a presentation that also details...
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Curated OER
How to Move the Crowd: The Persuasive, Powerful Rhetoric of Mark Antony -Folger Shakespeare Library
Tenth graders explore a close reading of the speeches of Brutus and Mark Anthony in 3.2. They identify the effects of the rhetorical appeals used. Students explore the variety of ways in which Anthony might have delivered the speech....
Sophia Learning
Sophia: Logos, Pathos, and Ethos
Notes introducing logos, pathos, and ethos and explaining how each appeal to an audience in a different way. Notes can be both read and listened to.
Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...