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Analyzing Logos
Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
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May the Best Character Win
Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...
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Tobacco in North Carolina
Fourth graders examine the depiction of North Carolina tobacco farms in several photographs. They work in small groups to prepare an argument for a class debate and create promotional signs to advertise their point of view about tobacco...
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Welcome to Paradise
Fifth graders listen to Lynne Cherry's novel, The River Ran Wild. They work in two groups one of whom represents the native people and the other represents the English settlers from the book. They look at the geography of the settlement...
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Campaign Hot Buttons
Students participate in a simulation that asks them to work as staffers for a candidate running for office. They are assigned to design, administer, and analyze a simple poll on an important community issue. Students develop a position...
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Francophone Tourism Package
Students research and write a report about a French-speaking country and present their research to classmates. They create a persuasive advertising brochure promoting one specific country as the best tourist destination.
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The Junk Mail Explosion
Students read direct mail advertising critically, identify persuasion techniques, employ intellectual defenses against persuasive techniques and neatly organize junk mail by persuasive technique.
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
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A Thanksgiving Language Lesson!
Sixth graders, in groups, create restaurants, menus, and advertisements to attract Thanksgiving Day customers.
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Culture Ads
Students examine cultural differences in picture books. In this cultural diversity lesson plan, students identify cultural differences in picture books about children from Africa, Asia, Europe, Latin America, the Middle East, and...
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The Math of Light
Investigate light intensity, illuminance, and power consumption of different light source.Compare the efficiency of light bulbs then create a persuasive advertisement about it.
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Sculpting a Message: From the Counter-Reformation to the Present Day
Students discuss persuasive messages in art. In this art history lesson, students research 17th- century European sculptures to find the messages given. They create their own sculptures and write press releases to explain their art.
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Once Upon a Genre
Young scholars examine fractured fairy tales before responding by writing in many different genres including a persuasive essay, a personal narrative, a letter, an advertisement, and a resume'. They create a pop-up book with their...
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The Clone Age
Learners relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.
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Oil + Water + Students= Knowledge
Students create advertising with the intent of protecting wildlife. In this service learning lesson, students craft advertisements and write persuasive essays regarding the protection of wildlife.
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FOREST GRUMP: Examining How Deforestation Affects Plants and Animals of the Canadian Boreal
Students consider definition of an ecosystem as it relates to the Canadian boreal, discover how deforestation affects this forest and recreate ecosystems. They write persuasive letters urging politicians or business people to help save...
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Saving An Endangered Species
Second graders participate in a fundraiser for an endangered species. They evaluate websites for animal adoption/sponsorship, select an endangered species, and develop, advertise, and implement a fund-raising plan for their selected...
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Runaway Indentured Servants
Students compare and contrast indentured servants and slaves. In this US history slavery lesson, students discuss the owners' perceptions of indentured servants and slaves, then view ads for runaway slaves to support their opinions....
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A Picture Is Worth a Thousand Words
Seventh graders create a multimedia, image only ad campaign on a contemporary controversial issue. They base their public service announcement, Powerpoint presentation, Web page, or video on methods used by Martin Luther during the...
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Push/Pull Factors and Welsh Emigration
Students view and discuss short sections of movies that relate to immigration. Working in groups, students create a map that shows directions of internal migration in their assigned geographical area. Students review ads/booklets created...
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A New Candidate for Animal Farm
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. For this follow-up activity to George Orwell's Animal Farm lesson, students explore propaganda, rhetoric, and satire as they...
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Xeriscaping In Your Community
Fourth graders participate in a service-learning project. They design landscaping that maximizes water use and utilizes indigenous plant species. Afterward, they advertise and present their xeriscape garden at a school function such as...
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Classical Greece
Young scholars research historical events in ancient Greece. In this ancient Greece lesson, students design a magazine which includes a cover, table of contents, cover story, advertisement and visuals. Young scholars focus on Pericles...