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Curated OER
Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
Curated OER
Selling Solutions
Young scholars identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Young scholars utilize technology to create a final...
Curated OER
Using Print Media in the LCTL Classroom
Explore newspapers as a form of print media. They examine headlines from newspapers and infer meanings of the headlines. They skim articles for information and exchange articles between groups. They complete charts while skimming the...
Technology & Engineering Education Association of Pennsylvania
Creating a Team Logo
Most companies have logos to represent them. Ask student teams to come up with their own logos and enter them in a class competition to be screen printed. Groups must include the school initials and the team name and follow a list of...
Online Publications
Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
Curated OER
"Ad" Word Family: Alphabetical Order
In this alphabetizing worksheet, students read nine words that have the "ad" spelling pattern. Students alphabetize the words.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements activity, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
For Sale - Ageless Water
Students discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.
Curated OER
Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
Curated OER
Fuel for Thought
Students explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
Curated OER
Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Ad Awareness from Admongo.gov
Young scholars explore mass media by completing worksheets in class. In this consumerism instructional activity, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Young...
Curated OER
The Use of Printed Page- Newspapers, magazines and advertising
Young scholars study the process of making paper. In this papermaking lesson students see the benefits of a printed page and creat their own paper.
Curated OER
Runaway Slave Advertisement from Antebellum Virginia
In this primary source analysis learning exercise, students analyze the runaway slave advertisement. Students respond to 5 short answer questions about the advertisement.
Curated OER
Advertisements and Commercials
Students analyze advertisements. For this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children...
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Curated OER
The -ad Word Family
In this word family worksheet, students practice printing 10 -ad words, they circle all of the -ad words in a short story, cut out -ad word cards and put them in alphabetical order, and write about what makes them sad and glad. They play...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
Curated OER
Advertising Books
Students experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
Curated OER
What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health...
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