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Curated OER

Agricultural Careers

For Teachers 10th - 12th
Now here is a very well-designed resource describing the types of jobs available to those interested in pursuing an agricultural career. Each job type is defined by the education required, average annual salary, and job expectations....
Lesson Plan
Curated OER

Logo Design and Ad Campaign Relating to Forestry Management.

For Teachers 9th - 12th
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation.  In this creative lesson plan students study logos of organizations, create...
Lesson Plan
Curated OER

Oil Market Basics

For Teachers 8th - 12th
Students explore the global oil market through a web-quest. In this oil market lesson, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
Lesson Plan
Curated OER

Candy Land

For Teachers 6th - 8th
In this activity young scholars pretend that they have been hired by a candy manufacturer to design a box for a new product they are beginning to market. The manufacturer has pre-determined the volume of the candy box. It is the...
Lesson Plan
Curated OER

Talking about Advertising

For Teachers 6th - 8th
Students examine tools and techniques of advertising. In this advertising instructional activity, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and...
Lesson Plan
Curated OER

FACS:If I Were a Designer (Mktg)

For Teachers Higher Ed
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Lesson Plan
Curated OER

Specialty Crop Production/Orchids

For Teachers 12th
Twelfth graders explore the fascinating world of orchid production including propagation, care, culture, and finishing. They complete market research and design a production schedule for an orchid crop of their choice. They write a short...
Lesson Plan
Curated OER

Marketing a Child Care Service

For Teachers 10th - 12th
Students explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They explain the four P's of Marketing and how they are used in business and in society....
Lesson Plan
Curated OER

Designing Machines

For Teachers 5th - 10th
Young scholars explore simple and compound machines. In groups of four students, they design a compound machine using K'NEX that has a stated purpose and consists of at least two simple machines.
Lesson Plan
Curated OER

The Market System and Consumerism

For Teachers 9th - 12th
Pupils examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
Lesson Plan
Curated OER

Tour + Workshop = DESIGN: Presenting Information

For Teachers 9th - 12th
Students develop a business card to market them.  In this developing a business card to market them lesson plan, students design a business card to represent them.  Students create a logo or graphic design that is professional...
Lesson Plan
Scholastic

Presenting Persuasively (Grades 9-12)

For Teachers 9th - 12th Standards
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Lesson Plan
Curated OER

Protecting the Environment

For Teachers 6th - 8th
Middle schoolers explain what biodegradable materials are and list examples of them. They design, with online partners' feedback and input, a product made of biodegradable materials and develop a marketing campaign to best sell their...
Lesson Plan
Curated OER

Stocking Up

For Teachers 8th
Eighth graders are trained to be brokers and to buy and sell stocks. Each group is allotted $1000. Team members work together within their groups to build a stock market portfolio and track the stocks they own.
Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 1

For Teachers Higher Ed
Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 2

For Teachers Higher Ed
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Lesson Plan
Curated OER

Trading Cards for the 21st Century

For Teachers 6th - 12th
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Lesson Plan
Curated OER

Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Lesson Plan
Curated OER

Development of a Nutritional Snack

For Teachers 9th - 12th
High schoolers develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information,...
Lesson Plan
Curated OER

Shopping Bag Challenge

For Teachers 5th - 12th
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
Lesson Plan
Curated OER

Brain Brands

For Teachers 6th - 12th
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
Lesson Plan
Curated OER

Design Technology- Grow Your Own Grub

For Teachers 3rd - 5th
Students design a protective cover for outdoor plants. In this agricultural lesson, students use chicken wire, plastic sheeting, and empty bottles to construct a cover for lettuce leaves. Students take digital photos of their project.
Lesson Plan
Curated OER

PRODUCTION, CONSUMPTION, AND INCENTIVES

For Teachers 5th
Fifth graders design a web page. They include features he or she would typically like to see when visiting web pages. They title the topic of the web page "Features That Make a Great Web Site." They explain that there are incentives...
Lesson Plan
Curated OER

Package Those Foods!

For Teachers 6th - 8th
Students create a food package for a specific food.  In this marketing instructional activity students divide into groups and research, design, produce, market and analyze packaging. 

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