Beyond Benign
Water Bottle Unit
How much plastic do manufacturers use to create water bottles each year? The class explores the number of water bottles used throughout the years to determine how many consumers will use in the future. Class members compare different...
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Curated OER
Mass Production
Sixth graders work together as a class to become a company that has the job of researching, designing, manufacturing, and marketing a useful product. Student transfer plans of final design into a CAD drawing and mass produce the...
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Sugar-Coating the Facts
Students explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
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Agricultural Careers
Now here is a very well-designed resource describing the types of jobs available to those interested in pursuing an agricultural career. Each job type is defined by the education required, average annual salary, and job expectations....
Curated OER
Logo Design and Ad Campaign Relating to Forestry Management.
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation. In this creative lesson students study logos of organizations, create their own...
Education World
Monster Mash
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
Curated OER
Oil Market Basics
Students explore the global oil market through a web-quest. In this oil market lesson, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
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Travel Leisure Company Project
Students define marketing terms such as products, goods, services and ideas. They access the Internet for attractions, landmarks, and meals for an international destination. They create flyers and newsletters using DeskTop Publishing as...
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Candy Land
In this activity students pretend that they have been hired by a candy manufacturer to design a box for a new product they are beginning to market. The manufacturer has pre-determined the volume of the candy box. It is the students' job...
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Talking about Advertising
Middle schoolers examine tools and techniques of advertising. In this advertising activity, students view ads, disvuss common terms used, and analyze techniques. Middle schoolers are presented with situations and must design and...
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FACS:If I Were a Designer (Mktg)
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Curated OER
Specialty Crop Production/Orchids
Twelfth graders explore the fascinating world of orchid production including propagation, care, culture, and finishing. They complete market research and design a production schedule for an orchid crop of their choice. They write a short...
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Marketing a Child Care Service
Young scholars explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They explain the four P's of Marketing and how they are used in business and in...
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Designing Machines
Learners explore simple and compound machines. In groups of four students, they design a compound machine using K'NEX that has a stated purpose and consists of at least two simple machines.
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The Market System and Consumerism
Students examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
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Tour + Workshop = DESIGN: Presenting Information
Learners develop a business card to market them. In this developing a business card to market them lesson, students design a business card to represent them. Learners create a logo or graphic design that is professional and catchy. ...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
Protecting the Environment
Middle schoolers explain what biodegradable materials are and list examples of them. They design, with online partners' feedback and input, a product made of biodegradable materials and develop a marketing campaign to best sell their...
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Stocking Up
Eighth graders are trained to be brokers and to buy and sell stocks. Each group is allotted $1000. Team members work together within their groups to build a stock market portfolio and track the stocks they own.
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The Marketing Mix in Travel and Tourism 1
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
Curated OER
The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...