Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Education World
Every Day Edit - National Public Radio
For this everyday editing worksheet, students correct grammatical mistakes in a short paragraph about the National Public Radio. The errors range from capitalization, punctuation, grammar, and spelling.
Curated OER
Radio Show
Students work in groups to write a radio drama based on an event or period in history. They write commericals that are appropriate for the radio age and create sound effects. The radio shows are recorded using an iPod and a voice...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
"War of the Worlds": A Broadcast Re-Creation
Why did Orson Welles' 1938 Broadcast of a adaptation of H.G. Wells' The War of the Worlds cause such a panic? To answer this question, class members listen to the original broadcast and research the panic that resulted. They then engage...
Curated OER
Lights, Camera, Campaign
Students employ their technology skills to produce campaign commercials. In this political campaign lesson, students discover the appropriate uses of video cameras and create fictitious campaign commercials.
Curated OER
What Should I Purchase?
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
Friendships and Differences
Students complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small groups...
Curated OER
Are There Any Heroes Out There?
Learners explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates lesson, students read and view mixed media to identify political issues that contribute to a civil society....
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
EngageNY
Analyzing the Power of Different Mediums: Little Rock Girl 1957
Scholars begin the instructional activity by watching a video of media history and discussing it in a Turn and Talk. They then look at the texts A Mighty Long Way and Little Rock Girl 1957 to make a connection to the role of the press in...
Curated OER
Tonight's Homework - Watch Cartoons
Second graders explore various forms of media and its influence on their daily lives. Through an exploration of newspaper, commercial advertisement and audio media, they discuss the way media is used and how it can influence decision...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Got Character?
High schoolers create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of...
D-Day Normandy 1944
D-Day Normandy 1944
No study of World War II would be complete without an in-depth examination of the events of June 6, 1944. Pascal Vuong's D-Day Normandy:1944, is the perfect vehicle to convey the sheer magnitude of the events that have been called the...
Curated OER
Media Awareness: Key Concepts in Advertising
Young scholars examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Young...
Curated OER
News Coverage
Young scholars compare and contrast methods of media coverage. In this media awareness lesson, students keep track of news regarding a world or national issue for the period of 1 week. Young scholars collaborate to describe the type of...
Curated OER
The Media is the Lesson
Students work as a member of a creative team and develop a media campaign for a client.
Curated OER
Ads Are Everywhere
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.