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Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Young scholars choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Lesson Plan
Curated OER

Favorite Sports and Athletes: an Introduction to Sports Media

For Teachers K - 3rd
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
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Lesson Plan
Curated OER

Fun Faces of Wisconsin Agriculture: Curley's Beef Fast Facts

For Teachers 2nd - 7th
Students explore animal slaughter by researching the Wisconsin beef industry. In this meat statistics lesson, students practice using different math functions to identify how many burgers or sports equipment can be made from one...
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Interactive
Curated OER

Idioms Quiz: Sports 1

For Students 6th - 7th
In this idioms quiz worksheet, students analyze the given idioms and read how they are used in a sentence. Students select the meaning of each idiom to complete the 10 exercises.
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Lesson Plan
ReadWriteThink

Persuasive Techniques in Advertising

For Teachers 9th - 12th Standards
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
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Organizer
Curated OER

Breaking News English: Adidas Agrees to Buy Rival Reebok

For Students 6th - 7th
In this ESL worksheet, students first read or listen to a text about the Adidas and Reebok companies. Students complete 8 pages of comprehension exercises. Included are vocabulary, questions, completing sentences, discussion, problem and...
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Worksheet
Curated OER

Ads Are Everywhere

For Students 5th - 6th
In this advertisements worksheet, learners read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs learners to read an article not provided here.
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Lesson Plan
Curated OER

The Day Before

For Teachers 4th - 6th
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
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Lesson Plan
Curated OER

Olympic Glossary

For Teachers 3rd - 12th
Students match each vocabulary word to the appropriate sport and create a class glossary that will add to their understanding and also add to their enjoyment of the Winter Olympic Games.
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Lesson Plan
Curated OER

Words in the News: Switzerland's Secret Weaon

For Teachers 6th - 12th
Students are asked questions about the World Cup and Switzerland. They practice using new vocabulary words. They read an article about marketing campaigns for the event and answer questions.
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Lesson Plan
Curated OER

Advertising sales

For Teachers 9th - 12th
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
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Interactive
Curated OER

Breaking News English: Microsoft Windows

For Students 5th - 10th
In this Microsoft Windows worksheet, learners read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write,...
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Lesson Plan
Curated OER

Creating a Commercial

For Teachers 9th - 12th
Learners investigate the world of advertising and video production by creating their own commercial.  In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for.  Learners create a...
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Interactive
Curated OER

Breaking News English: Coca Cola

For Students 5th - 10th
For this Coca Cola worksheet, learners read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...
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Lesson Plan
Curated OER

Cyber Skills

For Teachers 6th - 12th
Students, in groups, design and develop Web sites dedicated to special skills traditionally taught by humans rather than by technology. They write Web site reviews that describe and assess their group's envisioned Internet site.
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Lesson Plan
Curated OER

The Write Response

For Teachers 6th - 12th
Students explore what impact the terrorist attacks of September 11, 2001 had on nine different American novelists. They write and share their own thoughts and feelings, then consider the role writing plays in their own lives,...
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Lesson Plan
Curated OER

Etiquette Lessons for Students

For Teachers 6th - 8th
Young scholars explore the meaning of good manners and proper etiquette.  In this behavior lesson, students read an article that explains manners in the social setting and workplace, then complete several activities that reinforce the...
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Lesson Plan
Curated OER

Taking a Closer Look (Critical Viewing)

For Teachers 6th - 12th
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Interactive
Curated OER

Subject-Verb Agreement Quiz

For Students 7th - 9th
In this subject/verb agreement worksheet, students select appropriate verbs from a drop-down menu in order to complete sentences correctly.
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Interactive
Curated OER

Places in a City

For Students 3rd - 5th
In this city learning exercise, students look at a map of a city and write direction words to where places are, answer short answer questions, and fill in a crossword. Students complete 3 activities.
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Lesson Plan
Curated OER

Bigger Than Life, But Not Necessarily Better

For Teachers 6th - 12th
Young scholars evaluate images of health in American society, then students examine where one develops his or her views about health.
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Lesson Plan
Curated OER

Dispel Myths, Save Lives

For Teachers 9th - 12th
Learners explore the reality of underage drinking. In this underage drinking lesson, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article, and complete an activity...
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Lesson Plan
Curated OER

Fish food Comercials

For Teachers 5th
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...

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