Curated OER
Team Up for Sports Marketing
Learners choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Curated OER
Favorite Sports and Athletes: an Introduction to Sports Media
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Curated OER
Fun Faces of Wisconsin Agriculture: Curley's Beef Fast Facts
Students explore animal slaughter by researching the Wisconsin beef industry. In this meat statistics instructional activity, students practice using different math functions to identify how many burgers or sports equipment can be made...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
The Day Before
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
Curated OER
Words in the News: Switzerland's Secret Weaon
Students are asked questions about the World Cup and Switzerland. They practice using new vocabulary words. They read an article about marketing campaigns for the event and answer questions.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Advertising sales
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
Curated OER
Cyber Skills
Students, in groups, design and develop Web sites dedicated to special skills traditionally taught by humans rather than by technology. They write Web site reviews that describe and assess their group's envisioned Internet site.
Curated OER
The Write Response
Students explore what impact the terrorist attacks of September 11, 2001 had on nine different American novelists. They write and share their own thoughts and feelings, then consider the role writing plays in their own lives,...
Curated OER
Etiquette Lessons for Students
Students explore the meaning of good manners and proper etiquette. In this behavior instructional activity, students read an article that explains manners in the social setting and workplace, then complete several activities that...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Dispel Myths, Save Lives
Students explore the reality of underage drinking. For this underage drinking lesson, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article, and complete an...
Curated OER
Bigger Than Life, But Not Necessarily Better
Students evaluate images of health in American society, then students examine where one develops his or her views about health.
Curated OER
Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
Curated OER
Career Portfolio
Eighth graders set realistic career goals. and become familiar with career opportunities and skills necessary to be successful. Students create a career portfolio containing three career opportunities.
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