Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...

What jobs are the next best thing? Curious career scholars explore their options in lesson three of a five-part series. Pupils research job trends and labor statistics before discussing the factors that influence occupation trends. 

Get your class started down the path to a great career! The first of a six-part series of career and college lessons inspires learners to use their interests to explore career options. The activity also provides resources where...

Students, working in teams of four, take on the role of marketers hired to promote one state in the U.S.A. Each team researches their state in order to create a brochure highlighting its most intriguing features. Groups give a 25 minute...

Students analyze the importance of research in development of international markets and decide how to properly contact potential customers/suppliers

Twelfth graders explain the concepts of marketing, comparative advantage and the uses of monetary policy to affect markets.

Fifth graders explore the economic effects of the colonization of North America. In this Social Studies lesson, 5th graders examine the economic  and cultural results that occurred due to North America entering the market. Students...

Ninth graders participate in an activity as a web designer.  In this technology lesson, 9th graders explore how the choices made by web designers affect how people use a site.  Students analyze effective and ineffective Web...

Students view a PSB "In the Mix" documentary about smoking and tobacco abuse prevention. They discuss the video, identify the physical risks and effects of smoking and analyze smoking advertisements for marketing techniques.

The history and marketing of pop music is the subject of this lesson. Students first read an article detailing definitions and historical shifts of pop music in society. The activity then provides students with a few comprehension-level...

Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.

Students, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.

In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....

Students learn why the census makes a difference. In this U.S. Census lesson plan, students connect data and history in their study of previous population booms and analyze census data in order to make predictions about the future.

Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.

Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...

Farmers just farm, right? Find out how important agricultural products are to our modern society. Learners will explore the foods, textiles, and fuels made from industrial farm goods. They'll also explore the idea of choosing an...

An excellent resource gets kids looking at agricultural production to better understand the careers needed in distributing foods from the farm to the consumer. Book, poster, web, and video links are included for teacher use. There is...

Do you or your learners know where apples or potato chips come from? If not, you will after this lesson. To explore careers in agriculture, learners first examine the importance of agriculture to our nation. They view several movies...

Enlist parents and guardians in an anti-vaping campaign with an infographic that offers suggestions for how to talk with their students about e-cigarettes and e-liquids. The visual includes information about the dangers of vaping as well...

Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...

Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Get the ball rolling and challenge your class to figure out how to make a ball move. The instruction segment is between two STEM activities devoted to doing just that. The first is simple and involves making a ball move from some...