Curated OER
The Power of Persuasion
Students explore the power of persuasion. In a classroom setting, students discuss incentives, testimonials and deceptive pricing schemes that are used to influence others. After observing professionally made infomercials, students...
Curated OER
WWI Propaganda Choice Activity
World War I propaganda techniques employed by the United States government are the focus of this lesson plan. The resource includes an excellent handout of propaganda techniques, ranging from appealing to authority to repetition, lying,...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
Curated OER
Writing to Persuade
Young scholars discover effective writing techniques to create persuasive essays. In this writing lesson, students investigate ways to express facts and points of view through persuasive essays. Finally, the young scholars write their...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Telling Our Stories of Giving - Writing to Persuade
After identifying the parts of a persuasive piece of writing, young writers explore different prewriting activities for the persuasive essay. They have the option to write a news article, personal narrative, or persuasive essay to...
Curated OER
Persuade Me, Please! Reading a Persuasive Essay and Liking It!
Persuade your writers that crafting arguments is not that difficult. They only need to follow the steps outlined in this resource.
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Differentiated Language Arts
Pupils read speeches and identify the main idea as well as the literary techniques employed, paying careful attention to the persuasion and repetition elements that each speech possesses. Using a graphic organizer, they analyze,...
Curated OER
Propaganda
How does word choice affect the reading of a text? Compare two headlines that were written about the same event. Is one biased? Discuss how word choice often reveals the author's feelings about a topic. Then look at different techniques...
National Endowment for the Humanities
Animal Farm: Allegory and the Art of Persuasion
Introduce your class members to allegory and propaganda with a series of activities designed to accompany a study of George Orwell's Animal Farm. Readers examine the text as an allegory, consider the parallels to collective farms and the...
Curated OER
Persuasion
Students read various stories and write reflections in their journals. Using the text, they identify the techniques the characters used in persuading the reader or other characters in the story.They rewrite a fairy tale from the villains...
Curated OER
Propaganda Techniques
Students recognize and separate various techniques of propaganda. In this propaganda instructional activity, students read a handout about the various types of propaganda and how it is used ina political campaign.
Curated OER
Using Pictures and Slogans to Persuade an Audience!
Learners discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Curated OER
Propaganda Techniques
Sixth graders locate examples of persuasive writing. For this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...
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Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
Using Details from Text to Identify Author's Purpose
Explore writing techniques by analyzing newspapers and magazines with middle schoolers. They will collaborate in small groups to read local news stories and identify the main ideas and author's intent. They also utilize an information...
Curated OER
Truth in Advertising
Does propaganda exist in popular media? Explore the concept of propaganda in this media education lesson. Middle schoolers examine persuasive techniques used in commercials. They then create commercials that feature truthful information.
Curated OER
Five Minute Quickies
Delve into persuasive writing techniques. The presentation has learners list reasons for taking a particular position, practice identifying words used in persuasive text, and write an example of this type of writing. This is a useful...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.