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Shopping Bag Challenge
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
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Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
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Storytellers: Pearl Jam "Never Let Truth Get in the Way of a Good Story"
Young scholars analyze the lyrics from a Pearl Jam song and examine the concept of truth in political advertising. They watch the video, "VH1 Storytellers: Pearl Jam," participate in a class discussion, conduct research, and prepare a...
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Market Research
Pupils examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
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Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
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Advertising Techniques And Target Audiences Used in Commercials
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
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Communications: Advertising in Schools
Students will become aware of advertising already in the schools and will work on critical thinking and debating skills.
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Can You Sell Your Cereal?
Learners evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
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Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Ad Attack!
Pupils analyze the hidden messages of advertisements targeted to their age group.
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
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No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
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Junk Food Jungle
Students become familiar with the nutritional value of foods advertised on television and in magazines. They discuss different types of foods and where snack food fits into a healthy diet. They categorize the foods they eat as healthy or...
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Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
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Lab Experiments in Nutrition
Looking for authentic hands-on nutritional experiments? High schoolers will perform experiments to test for the presence of vitamin C in several solutions as well as the effect of caffeine on Daphnia. They will also consider the...
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Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
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Media Literacy Final Project
Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...
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A Visit to the Madrid Zoo
Young scholars conduct research on animals by visiting the website for the Madrid Zoo. They locate various animals on the website and answer questions about animals and their habitats in Spanish, then create a poster, advertisement, or a...
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Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
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Product Persuasion
Learners examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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See How They Run
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
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Hillary Clinton's Record, Through the Looking Glass
High schoolers assess how images and words in a political ad deliver its message and stir the emotions in the general public. They research information that supports or refutes claims made in the ad as well as the credibility of the ad....
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Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.