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Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
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Smoke and Mirrors
Learners study the changing public perception of cigarettes over the century. They create a visual timeline for classroom display, and design a survey on people's views on cigarette smoking for homework. In addition, they design and...
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Media Analysis--Culture and Gender Roles
Ninth graders participate in class discussion about culture and how it influences our lives then complete an analysis of advertisements from popular magazines to derive what effects they have on our culture. They use analysis of adds to...
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The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising.  They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
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Science of Special Effects
This is a creative, multidisciplinary, well-designed lesson plan provided by Scientific American related to special effects. Learners make their own animated short films and use math and computer skills.
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Soak It Up
Students role play where they assume the role of business executives who must decide which of three prototypes of paper towels would be the best buy for consumers.  Students compare three products to determine the best value by using...
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Folk Music
Students explore Folk Music in Iowa. For this folk music lesson, students discuss different types of folk music and how it relates to life in Iowa. They take the tune of a song and write their own lyrics to describe their life. 
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Customer Service Day
In this Customer Service Day lesson plan, students complete activities such as reading a passage, matching phrases, fill in the blanks, choose the correct word, multiple choice, unscramble the words, sequencing, unscramble the...
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Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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The Great Debate
Students watch tapes of televised presidential debates dating from 1960. They analyze debates and participate in mock debates.
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Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Through the Looking Glass: Eudora Welty's Photography and The Ponder Heart
Students study the context of The Ponder Heart through Welty's photographs.
They analyze how illustrations and photographs interact with written text and
create their own images to illustrate a well-known Welty short story....
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Tense Consistency Exercise 2
In this tense consistency worksheet, students are given the beginnings to ten sentences along with a tense in which they must complete the sentence.
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Cartoons for the Classroom: All Eyes on Iowa
In this current events worksheet, students analyze a political cartoon about the Iowa caucus and respond to 3 talking point questions.
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Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
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Scientific Detectives
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
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Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including...
Jackson Public Schools
Summer Reading Activities
Provide parents with the tools they need to bridge the summer learning gap with this collection of fun activities. Whether it's creating an alphabet poster with illustrations for each letter, playing a game of sight word concentration,...
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Refugees at Center Stage
What is an advocate? Help high schoolers understand the issues forcing refugees to leave their home country. After gaining some information on the subject, high schoolers create a dynamic presentation and persuasive essay encouraging...
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Vocabulary Practice with Present Tense Verbs
Learners determine the meaning of vocabulary in each of eight sentences and select from three possible sentences that have the same meaning expressed differently. A rigorous way to practice vocabulary; more thought is needed than if you...
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Be Screen Free for a Week
Challenge yourself to completely close all of your electronic screens for seven straight days!
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Going Beyond the Screen
During Screen-Free Week, help your pupils develop media literacy through analysis of their favorite shows.
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The Cell Phone Age
What kid isn't interested in Cell phones? They are technical and to operate them you must read an informational text. Older elementary students read an informational text, match vocabulary words with their meanings, and create sentences...
Museum of the Moving Image
Evaluating Information: Focus on the 2008 Election
Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a lesson that introduces class members to several fact-checking resources.