Penguin Books
An Educator’s Guide to the Works of John Green
The novels of John Green cover the gamut of teenager emotions. A guide to his works provides classroom lesson plans for the novels Looking for Alaska, An Abundance of Katherines, The Fault in Our Stars, and Paper Towns. Each...
Center for History Education
The Untold Story: The Black Struggle for Freedom during the Revolutionary War in Maryland
The American Revolution brought freedom to select groups and ignored others. An enlightening resource highlights the struggle of African Americans during the American Revolution and their efforts to escape slavery. Scholars analyze...
Texas Education Agency (TEA)
Advanced Technical Skills in Business
Scholars put their technical skills to the test as they practice writing a business letter, creating charts and spreadsheets, and designing a flyer. Additionally, pupils create a PowerPoint presentation about a professional topic of...
Curated OER
A Thanksgiving Language Lesson!
Sixth graders, in groups, create restaurants, menus, and advertisements to attract Thanksgiving Day customers.
Curated OER
Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
Curated OER
Letter to the President
Third graders practice letter writing by writing an e-mail to the President. Â In this U.S. Government lesson, 3rd graders express their concerns about issues taking place at public schools by writing an e-mail to the President of the...
Curated OER
The Art of Persuasion
Students practice persuasive writing by creating a travel brochure. Â In this creative writing lesson, students research a popular tourist destination they would like to visit and create a brochure enticing readers to come. Â Students...
Curated OER
Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial lesson plan, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and...
Curated OER
Paint My Counties: Map Coloring the Counties of Arizona
Fourth graders identify the counties of Arizona. In this social studies lesson plan, 4th graders color a county map of Arizona using the fewest number of colors possible. Students write a persuasive paragraph.
Curated OER
Organizing Doesn't Have to Be a Puzzle
High schoolers review writing process, prepare cluster maps, organize events of their lives on an outline, and utilize graphic organizers to write autobiographical essays.
Curated OER
Technical Instructions
Students format scripts using technical instructions. For this technical instructions lesson, students define three parts of a TV script and use a common professional format to write their scripts. Students discuss the three basic...
Southern Nevada Regional Professional Development Program
Common Core Reading Standards: Understanding Argument
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...
Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
Curated OER
Why Did You Write That?
Second graders use actual written media to identify and discuss an author's purpose for writing. They identify the author's purpose in a selection from the newspaper, and write a short description of how they came to their conclusion.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
Curated OER
Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
Curated OER
Advertising Adjectives
Middle schoolers create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Middle schoolers use comparative adjectives in...
Curated OER
Book Advertisements
Students engage in the practice of producing a report about favorite books. The show Reading Rainbow creates context for this activity. The making of an iMovie is done to present the book as an advertisement for the whole class.
Curated OER
Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
Curated OER
Back-To-School Shopping
Fifth graders estimate the prices of items to be bought for back to school. They use catalogs and/or advertisements to research the cost of each of the items. They use problem solving strategies and a spreadsheet template to determine...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....