Are some resource books more confusing than helpful? The creator of Oregon Writes Open Writing Text thinks so. That is why the text remains a living document with input from teachers, librarians, and scholars. The eBook begins with...

Young environmentalists learn how to craft a persuasive essay about an environmental issue they consider important. After studying the components of a persuasive essay and examining a student model, writers brainstorm possible topics and...

Pupils work in small groups to collaboratively write a concluding paragraph for their opinion letters about Jackie Robinson's legacy. Then, scholars share their opinion, reasons, and evidence with a classmate. 

What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Introduce high school freshmen to the characteristics of informative writing with a 5-day lesson plan that distinguishes informative writing from other modes. Scholars learn how to search for and cite reliable resources, then research...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

It is impossible to know whether one has reached a goal without first knowing the goal. Help your sixth graders reach all the Common Core writing standards by giving them a checklist written in language they will understand. As you teach...

From reading the class syllabi or listening for lecture indicators to considering typing vs. handwriting and formatting, read through this list of suggested note-taking tips that can help learners discover which techniques work best for...

Pupils explore brochure writing. They work in groups to brainstorm and categorize important places in their community. In addition, they gather information from the Internet, take pictures using a digital camera, and create a community...

Take note. Scholars receive their claim drafts back to revise and write their claims and three pieces of evidence on notecards. They save the notecards to use when the verbally present their claims to the class. At the end, individuals...

What evidence supports the big bang theory? Individuals analyze scholarly resources about the the theory and develop arguments backed by evidence. They brainstorm, share ideas, watch a video, and read articles to complete a graphic...

Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language...

I Have A Dream ... that after the lesson, all individuals master the reading, writing, researching, listening, and speaking skills the biography project helps them develop. Martin Luther King, Jr. serves as a topic example for a model...

Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.

Students use their editing techniques and use the spell check on their computers using writing techniques and any word processing programs. Then they type the paragraph found on the accompanying sheet full of mistakes. Students also go...

Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...

Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...

Stop, thief! Do your pupils understand the consequences of plagiarism? Lesson three of six in a series of college and career readiness activities demonstrates the dangers of taking credit for someone else's work. Learners engage in...

How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...

Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...

The Internet is known as the information superhighway, but sometimes it's hard to know when to hit the brakes on unreliable sources. Using a well-rounded lesson plan, pupils read and summarize articles about the gender pay gap and...

Young scholars demonstrate their knowledge of panthers by writing a play on the subject.  In this animal life instructional activity, students view a slide-show on school computers of a veterinary exam of a panther.  Young...

Guide your pupils through the process of creating a free e-mail account on Gaggle.net. Once the accounts are established, class members contact authors and practice letter writing techniques. This lesson includes resource links and is...