Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
Lyddie: An Instructional Unit Resource Guide
Katherine Paterson’s young adult novel Lyddie is the foundation of a differentiated instruction unit that not only explores the rise of industrialization and labor but women’s rights issues as well. After learners read the novel, they...
National Woman's History Museum
Tea with Penelope: A 2-Point Perspective of the Edenton Tea Party
A brief introduction to Penelope Barker sets the stage for a discussion about political cartoons and the persuasive technique used to create them. A graphic organizer aids scholars in the analysis of a piece of work using a 2-point...
Virginia Department of Education
Analyzing and Planning Persuasive Writing
Young writers work backward to analyze persuasive techniques. As a class, work through the provided persuasive letter: a plea to an imaginary city council to lift a city-wide ban on fast food restaurants and discount stores. Start by...
University of North Carolina
Fallacies
All teacher workrooms contain a coffee maker, therefore all teachers must be addicted to coffee. That sentence represents a logical fallacy (although it may be true from some), a topic the seventh installment in the 24-part Writing the...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Propaganda
How does word choice affect the reading of a text? Compare two headlines that were written about the same event. Is one biased? Discuss how word choice often reveals the author's feelings about a topic. Then look at different techniques...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Curated OER
Eloquent Words
Logan’s Lament, a speech delivered by Mingo Chief Logan in 1774, provides pupils with an opportunity to not only study the historical events surrounding the battle between Native Americans and the Europeans for the West Virginia...
Curated OER
Refugees at Center Stage
What is an advocate? Help high schoolers understand the issues forcing refugees to leave their home country. After gaining some information on the subject, high schoolers create a dynamic presentation and persuasive essay encouraging...
Anti-Defamation League
The Gender Allowance Gap
Does the pay gap begin with allowance? That is the big question scholars answer in a lesson examining how gender affects how much money an individual earns. Class members conduct a survey to identify how the allowance is paid, take their...
Curated OER
Techniques of Persuasive Presentations - Ebony, the Elephant Calf
Students watch a video to discover subtle forms of persuasion. In this persuasive techniques lesson, students watch a video about elephants as they determine which elements of persuasion were used. They discuss the language of...
Curated OER
Thomas Jefferson's Library: Making the Case for a National Library
Learners examine the need for a national library. In this Library of Congress lesson, students analyze primary sources to investigate the persuasive techniques that Thomas Jefferson used in a letter meant to show his...
Curated OER
Lesson PlanThomas Jefferson's Library: Making the Case for a National Library
Students explore techniques of persuasive writing. In this persuasive writing lesson, students examine primary sources regarding the sale of Thomas Jefferson private library to Congress. Students write their own persuasive letters...
Trinity University
Julius Caesar: The Power of Persuasion
"Friend, Romans, countrymen, lend me your ears..." Those words begin one of the most persuasive speeches in literature. Explore the elements of persuasion in a series of lessons related to William Shakespeare's Julius...
Library of Congress
Thomas Jefferson's Library: Making the Case for a National Library
The United States Library of Congress, the largest library in the world. But such was not always the case. The library was destroyed during the War of 1812. In a persuasive letter to Samuel H. Smith, Thomas Jefferson offered to sell his...
Alabama Learning Exchange
The Big Bang Theory: An Evidence-Based Argument
What evidence supports the big bang theory? Individuals analyze scholarly resources about the the theory and develop arguments backed by evidence. They brainstorm, share ideas, watch a video, and read articles to complete a graphic...
Scholastic
My Favorite Activity (Grades K-2)
Scholars discuss the many ways they use persuasion in their everyday lives and brainstorm specific ideas for encouraging someone to do something. With the list of persuasive techniques they made, young writers complete a graphic...
Newseum
Propaganda Through History: Analyzing Historical Sources
Working in teams, pairs, or individually, scholars select one resource from a gallery of historical sources and consider which examples might be considered propaganda, the techniques used to persuade audiences, and evaluate how the...
EngageNY
Claim, Reasons, and Evidence: Planning the Body Paragraphs
Planning is the key to success. Scholars continue planning their essays by adding reasons to their Planning My Argument graphic organizers. Additionally, pupils analyze a body paragraph from a model position paper, identifying the...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Crabtree Publishing
State Your Case Series
Four lessons make up a unit focused on writing persuasive essays. Each unit builds on the last, ultimately taking pupils through the writing process. Scholars make a claim, create an argument, debate both sides, then state their opinion....
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
K20 LEARN
Writing Is Elementary, My Dear Watson: Writing Paragraphs With Evidence And Reasoning
Did Smitty do it, or is he a victim? Sleuths apply their observation and reasoning skills to build a case for an argumentative paragraph. Class members closely observe a cartoon, make a claim, cite evidence from the image, and support...