Curated OER
Techniques for Speech Delivery
Students write and deliver a short persuasive speech using the POAM method. They also incorporate one of the three persuasive appeals into a written speech. Students apply what they have learned about persuasion and speech presentation...
Curated OER
Writing to Argue
Students write an argument using a clear structure and argumentative techniques. In this persuasive writing lesson, students brainstorm, write, and peer edit an argumentative essay. Worksheets include the prompt, facts and quotes, and a...
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
The Art of Persuasion-Analysis of Argument
Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Persuasive Essays
Follow this outline to write persuasive essays with your 11th grade college prep classes. Using the internet, they research a topic, citing their sources correctly. They work with a partner to peer edit their rough drafts, checking for...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Crabtree Publishing
State Your Case Series
Four lessons make up a unit focused on writing persuasive essays. Each unit builds on the last, ultimately taking pupils through the writing process. Scholars make a claim, create an argument, debate both sides, then state their opinion....
Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
K20 LEARN
Writing Is Elementary, My Dear Watson: Writing Paragraphs With Evidence And Reasoning
Did Smitty do it, or is he a victim? Sleuths apply their observation and reasoning skills to build a case for an argumentative paragraph. Class members closely observe a cartoon, make a claim, cite evidence from the image, and support...
Curated OER
Teaching Debate to ESL Students
Language learners use the debate format to practice formulating, expressing, and defending their ideas. Working in teams, class members develop resolutions, use opinion indicators to express their opinions and reasons, and prepare...
K20 LEARN
Introduction to Arguing Effectively: Argument Writing
Which is better—Chick-fil-A or MacDonalds? High schoolers learn how to craft an argument essay by beginning an opinion statement. They state a claim, back up their claim with evidence, and consider counter calms. Scholars then create a...
PBS
Master of the Airwaves: How FDR Used Radio to Ease the Public’s Fears
The political and economic climate during the 1930's was uncertain and tumultuous. But Americans' minds and hearts were eased with the reassuring words of their president, Franklin D. Roosevelt, and addresses over the radio. High...
Curated OER
Neighborhood Rubrics
Students use a rubric to analyze their neighborhood and write a persuasive essay about changes that should be made. In this writing lesson, students use a rubric to grade their neighborhood and brainstorm improvements. Students write a...
Curated OER
Examine Persuasive Elements by Reading, Analyzing, and Discussing Persuasive Text
Students identify persuasive strategies and analyze arguments. In this persuasive writing instructional activity, students read "Chief Red Jacket's Reply" and "Reverend Cram's Speech to the Iroquois Nation" and chart major elements of...
Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
The death penalty; What is your view?
Learners write a persuasive essay about the death penalty. Students respond to learners at St. Ignatius Catholic High School in Cleveland protesting the death of Adremy Dennis. Students research both sides of the debate, before writing...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Language Arts: Two Specific Documents
Students are able to read and analyze the essential parts of two specific types of documents, the informed consent document and the position paper, used by scientists to communicate information about their research to two different kinds...
Curated OER
Persuasive Tactics in Media
Students present a skit to the class and explain what persuasion tactic they used. For this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of each...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. For this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...
Curated OER
I'm Convinced!
Middle schoolers examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.