Curated OER
How Does Advertising Affect You?
Students understand what advertisements are trying to do and how they do it
Curated OER
An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Curated OER
Word Search -ad
In this word search worksheet, learners find 13 words ending in "ad." Words include clad, mad, lad, sad, grad, nomad, and doodad.
Curated OER
TV ATTACK ADS AND THE VOTER
Students read about the history of negative political advertisements in U.S. elections. In this politics lesson, students view several ads for opposing candidates and analyze and discuss the content. Students write scripts for candidates...
Media Education Lab
The Ethics of Propaganda
What are the short and long-term consequences for consumers and producers of modern media propaganda? Class members ponder this essential question as their unit study of ethics of propaganda concludes. After examining two case studies,...
Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
Curated OER
Reply to a Job Ad
So, you've just spotted an ad for the perfect job, now what? Get kids ready to enter the workforce by having them practice the first step, replying to a job ad. They scan the paper for a job, role-play responding to the ad via phone,...
Media Smarts
TV Dads: Immature and Irresponsible?
Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Media Smarts
Tobacco Labels
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
High schoolers consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. High schoolers also complete and evaluate and ad count actvitiy.
Curated OER
Analyzing Advertising
Students critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...
Curated OER
Advertising
Students critically examine the purpose and methods of effective advertising. In this advertising instructional activity, students examine advertisements online and in magazine; they must determine target markets and purpose and...
Curated OER
Advertisement storyboard
In this advertisement worksheet, 4th graders fill in a cloze passage of advertisements with 17 correct words. They answer 9 questions after looking at an advertisement storyboard.
Curated OER
The Influence of Advertising
In this influence of advertising worksheet, students collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
Curated OER
Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Curated OER
Classified Ads of the Future
Students brainstorm jobs people might have in the future and write classified ads for those jobs.
Curated OER
Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate and...
Curated OER
Reading Help Wanted Ads
Students explore employment by analyzing the newspaper. In this wanted ads lesson, students identify the importance of job selection and job growth while reading entries in the wanted ads for employment opportunities. Students answer...
Curated OER
Cartoons for the Classroom: Attacking All Those Attack Ads
In this symbolism worksheet, students analyze political cartoons about political campaign attack ads. Students then respond to 5 short answer questions.
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