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The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
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Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
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If You Build It, They Will Come
Young scholars, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
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Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
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Advertising Gimmicks - Critical Thinking Required
Young scholars identify reasons why advertising works, evaluate reasons for its success, and write commercials.
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The "Ad" Survey-What Makes a Print Ad Convincing?
Learners develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
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The Wild, Wild West
Sixth graders research the history of the transcontinental railroad. They use advertising propaganda techniques to design and create a poster encouraging people to explore the West by rail.
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From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
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Come On, You Can Trust Me
Fourth graders see how to define and then recognize a variety of propaganda techniques at work in their everyday world. Choosing one technique, they creatively demonstrate a thorough understanding from real world experiences. A very rich...
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I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
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Product Persuasion
Learners examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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For Sale - Ageless Water
Learners discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.
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Advertise It and They Shall Buy!
Students design and produce an advertisement for the product of their choice using PowerPoint. The audience for this advertisement is the producing company that is looking for the perfect advertising agency.
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Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
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Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
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Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
PE Central
Fitness Advertisements
Exercise is good for your heart, your bones, your lungs, and your mood! Middle schoolers read more about the effects of regular exercise before creating their own posters that advertise the benefits of physical fitness.
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Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
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Jingles All the Way
Students explore various tactics used in advertising by studying the advertising campaigns of well-known companies. They earn about methods of political advertising in China by reading and discussing Political Power Grows From the Point...
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TV Talks, We Listen?
Young scholars recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis instructional activity, students watch television to...
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Consumer Product as in "Chocolate Milk"
Students examine different marketing techniques how to present themselves while looking for work. In this marketing instructional activity students create their own advertisement.
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Advertising's Hidden Messages
Students explore the hidden messages in advertisements. For this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
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Are We under the Influence? A First Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.