British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from...
Curated OER
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally,...
Curated OER
Lesson Plan 4: Political Advertising
Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...
Curated OER
It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
Curated OER
Celebrate the Arts
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
My Daily Routine
Foreign language learners work in pairs to translate the daily routine of celebrities or everyday people, presented in daily planner format, into English. They then illustrate and record their own daily routines in storyboard (film...
Curated OER
Government Lesson Plan: Lesson Plan 4
Young scholars analyze how interest groups present their viewpoint to the public. They assess how media can influence public opinion by closely examining a political ad from the 1964 presidential election.
Curated OER
Amazon Deforestation
Students answer a quiz on rainforests. They plan an advertising campaign to let consumers know the effect their purchases are having on the environment. They list the reasons for deforestation and possible alternatives.
Curated OER
Staying Safe on the Job
Students share their opinions about the rights and responsibilities of employees, businesses and the government in maintaining a safe work environment. They prepare arguments supporting their assigned positions concerning workplace...
Curated OER
Designing And Filming Commercials
Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
Curated OER
The Crucible
Students create a movie of a scene from The Crucible upon completion of reading the book. They assume a variety of roles in the film production.
Curated OER
A Day in the Life: Studying Ancient Rome
Class members use their knowledge of Ancient Rome to write articles for an online newspaper. Using WebBlender, learners craft articles that feature Roman politics, culture, and leisure activities.
Curated OER
Spell Check: Appraising the Value of Good Spelling
Students examine scenarios in which misspelling words may have unfortunate results. They create tightly written public service announcements convincing others that spelling matters.
Curated OER
And The Winner Is
Students investigate the concept of The MTV Awards shows and how they have been used to form the culture of a generation over time. They view rerun episodes of the shows and write reflectively about observations that are made.