Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...

Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.

Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.

Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.

Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...

Students study the basic disease concept of alcoholism. The determine that alcoholism is progressive and explore the levels of progression. They name the three factors contributing to the cause of alcoholism and explain each one with...

Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...

Students explore persuasive writing in advertisements. In this advertisements instructional activity, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...

Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...

Students access a variety of resources on the Internet regarding advertising and identifying intended messages conveyed through the media. They play interactive games, view video clips, read guidelines, and explore a student-created...

Students explore the reality of underage drinking. In this underage drinking instructional activity, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article,...

Learners research the effects of caffeine and nicotine online.