Curated OER
Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
Curated OER
Language Arts: Digital Commercials
Students create commercials using a digital camera. After brainstorming their ideas, they spend three days writing their commercials. Students practice and edit their commercials and then present them for review.
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your learners already have all the information they need...
Curated OER
Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial instructional activity, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate...
Curated OER
Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
US Institute of Peace
Organizations Working for Peace
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
Curated OER
Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language...
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
Sharp School
US Geography Landmark Commercial
Experience famous geographical landmarks around the United States right from the comfort of your very own classroom. Learners research national landmarks, such as the Grand Canyon, Yellowstone National Park, and Niagara Falls, and then...
Core Knowledge Foundation
Unit 1: Contemporary Fiction - They Call Me Güero: A Border Kid’s Poems by David Bowles
They Call Me Güero: A Border Kid's Poems by David Bowles is the focus of a five-week language arts unit unit. Fifth graders listen to various poems and participate in thoughtful discussions, examining vocabulary and learning new words in...
Curated OER
Make a Commercial
Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...
Curated OER
Manifest Destiny and the Commercial Conquest of the United States
Students examine the role of commerce in the United States to help fulfill Manifest Destiny. They write commercials that could have been used by the Mexicans or Americans during the Mexican War.
Orlando Shakes
Every Christmas Story Ever Told (And Then Some!): Study Guide
What do Ebenezer Scrooge, the Grinch, and Frosty the Snowman have in common? They're all characters from beloved holiday movies that viewers revisit in the play Every Christmas Story Ever Told (And Then Some!). Scholars conduct research...
Curated OER
Writing
Fourth graders review the writing process by using the English Language Arts Writer's Checklist. They examine a piece of writing for the key elements of composition. They help to make the writing pieces more interesting by correcting...
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
Midwest Region Commercials
Third graders research their assigned state using a variety of resources including a website, books, and travel brochures. They complete questions on a worksheet to use when writing a commercial for the state. They film the commercial...
Curated OER
Ancient Greece Podcast
In this writing a podcast lesson plan, 7th graders create a podcast involving Ancient Greece. Middle schoolers follow a rubric and outline to create their podcast. Students present their podcast to their fellow middle schoolers.
Curated OER
Cruise the News
Students utilize newspapers as a resource to complete various tasks. They read articles, write summaries, investigate the classified section, write commercials, and circle spelling words.
Curated OER
Macbeth News Broadcast
Here is an authentic assessment task for Shakespeare's Macbeth. Young literature scholars prepare, perform, and record a news broadcast about the major events in the play. For example, groups may choose to report on the death of Lady...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
The Road to Careers (Part 3)
Fourth graders work in teams to write individual friendly letters to the readers of the Careerville News who have written to the Career Information Columnist requesting information about working in Careerville. They focus their friendly...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Curated OER
Propaganda Techniques
Learners identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.