Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Texas Education Agency (TEA)
Demonstrating Identification Techniques for Beef Cattle
Welcome to the ranch. First, pupils learn about the history of cattle branding with an informative PowerPoint and class discussion. Then, individuals develop a unique brand and practice branding their own paper cattle.
Curated OER
Making a Brand for Ourselves the "Cowboy" Way
Pupils define cowboys and learn about their roles on rangelands. In this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Pupils read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Council for Economic Education
Sand Art Brownies
Which is better, Coke or Pepsi? Pupils analyze the concept of substitute goods as they investigate the choice to purchase alternate products for better prices. Fun and practical, the engaging shopping exercise helps savvy scholars get...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
PBS
Stories of Painkiller Addiction: Learning About Opioids
Feeling high is not the only side effect of abusing prescription opioids. Middle and high schoolers learn more about specific painkillers, including Fentanyl, Oxycodone, and Clonazepam, as well as their common brand names and extensive...
Earth Day Network
Staying Green While Being Clean
Clean up the environment with a lesson that focuses on replacing hazardous cleaning supplies with green, environmentally-friendly products. Using a dirty patch of surface as a control area, kids clean other parts of various surfaces...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Investing: Reflect? Lesson 7
Learners explore the concept of investing. In this investment lesson, students discuss the best way to invest money. Learners then write essays, taking two seperate points of view.
Harper Collins
Every Thing On It Lessons and Activities
Honor the great poet, Shel Silverstein with eighteen activities and lessons showcasing his collection of poems from the book, Every Thing On It. Activities challenge scholars to rhyme words, make inferences, recite a poem, and...
Curated OER
Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
Curated OER
What Makes Popcorn Pop?
Students experiment with making popcorn to discover what makes it pop. They cook various types to survey which brand gives the highest volume of corn.
Curated OER
Adult Roles and Responsibilities
Students explore goods and services. In this money management lesson, students pick a $100.00 item they would like to buy and they use the internet to research that specific topic. With their research they answer questions on a given...
Mathalicious
Pic Me!
Finally! Math and Instagram have come together to discuss the correlation between likes and followers. High schoolers can't help but want to discover what makes one account more popular than another by developing a line of best fit and...
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...
Workforce Solutions
Actions Speak Louder Than Words
A short video demonstrates the importance of non-verbal communication in the forming of first impressions. Viewers observe the facial expressions, tone of voice, body language, and appearance of job seekers in an interview, then discuss...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Guidance Group
101 Ways to Teach Children Social Skills
Increasing pressure to improve student achievement has made it easy to overlook the social skills they also need to develop. With this collection of worksheets and activities, you'll be able to improve children's...
Social Media Toolbox
Reporting with Social Media
What does it take to create news stories that are both informative and objective? Aspiring journalists walk the line between engagement and activism with lesson 15 of a 16-part series titled The Social Media Toolbox. Grouped pupils...
Curated OER
A Symphony of Decomposers
Learners discover decomposition. In this environmental instructional activity, students explore different types of decomposers and their role within the ecosystem. Learners also discover how waste interferes with the decomposition process.
Curated OER
U.S. History: The Progressive Era
Students examine the Colonial Revival Movement as a response to industrialization and immigration. focusing on Deerfield, Connecticut, they create a documentary artifact reflecting the period.