Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a activity that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Newseum
Political Persuasion: It’s All About Image
Political candidates work hard at creating an image they believe will appeal to voters. High schoolers collect 10 photos and other images of a candidate and analyze them to determine what techniques create a positive or negative impression.
C-SPAN
How will COVID-19 Impact Campaign Strategies in 2020?
While COVID-19 has changed almost everything about daily life, it's also had a tremendous impact on the 2020 presidential contest. Using video clips featuring political advisors from both sides of the aisle, learners brainstorm what they...
Curated OER
Case Study of a Campaign
Students read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
Curated OER
SWOT Teams: Analyzing the Political Parties for the 2010 Midterm Elections
What are political parties and what so strategists do? In this political analysis lesson, students analyze political strategies to understand their strengths and weaknesses. They use key details from the text to learn how to create...
Prestwick House
Rhetorical Devices in Political Speeches
Have you ever watched a political speech and felt your heart beat a little faster, and your opinion either solidify or begin to slightly change? Rhetorical devices can be a strong tool in an effective and powerful speech. A short lesson...
Curated OER
Let the Campaign Begin
Students examine the many steps involved in the electoral process. They examine past president's campaigns and write an announcement speech for the candidate of their choice.
Encyclopedia Britannica
Get out the Vote Campaign
While some of your young scholars may be too young to vote, they can get involved in the election process by creating a nonpartisan campaign encouraging voter registration. After researching how to register to vote, class members design...
University of Wisconsin
Analyzing Presidential Campaign Propaganda
Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
City University of New York
Urban Politics: Machines and Reformers
What were political machines and whom did they serve? As part of a study of US immigration patterns and how these patterns influenced politics, groups investigate how Tammany Hall and other political machines gained support from voters.
C-SPAN
What Makes a Good Campaign Ad?- Advertisement Analysis
In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote....
Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
iCivics
Step Nine: Action Campaign
It's time to take action! Learners strategize their action campaigns by using the resource and past brainstorming activities from the series that help them pinpoint problems in their communities. They use included templates to get the...
Curated OER
The Presidential Campaign Game
Students play a game. In this election lesson, students play the Presidential Campaign Game. Students learn about the politics and process of electing a president.
Curated OER
May The Best Character Win
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Curated OER
Examining the Form and Function of Campaign Speeches
An examination of stump speeches, one of the most important components of a presidential campaign, is made possible by accessing The New York Times Learning Network. After closely examining the form and function of stump speeches,...
Encyclopedia Britannica
Meta-Study: Political Brains
Are there differences in the brains of liberals and conservatives? That is the question young political scientists are challenged to answer. Class members examine studies, consider how the results are presented, and how the studies were...
Curated OER
The Presidential Campaign Game
Upper graders play a game as a way to facilitate understanding of US Presidential Campaign issues and strategies. After being divided into small groups, a candidate will be chosen to run for office. Each group creates propaganda to get...
Curated OER
Watching the Elections
Students analyze the media products and advertising techniques used in political campaigns. For this elections lesson, students view political debates and then work in groups to find examples of types of advertising techniques used in...
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Carolina K-12
Political Parties and Conventions
The two major parties polarize many in America today, but it doesn't have to be that way in the classroom! Teach learners about political party platforms and modern campaigns with a mock political convention. After watching a PowerPoint...
Curated OER
The Campaign of 1840: The Campaign
Students discuss the use of visual images, objects, and spectacle in the 1840 campaign, then take a stand: Was the campaign of 1840 based more on substance or image?
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