Curated OER
Econ in a Bag
Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Science Careers Want Ads
Sixth graders examine the important items that need to be included in a want ad. They create a want ad for a career in science.
Curated OER
Taking a Closer Look (Critical Viewing)
Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.
Curated OER
Tobacco
Students write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
Curated OER
The Wild, Wild West
Sixth graders research the history of the transcontinental railroad. They use advertising propaganda techniques to design and create a poster encouraging people to explore the West by rail.
Curated OER
Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Creative Educator
Sell It with Propaganda
Augment a unit on propaganda by prompting class members to create propaganda. Using Frames software, groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell their product,...
Curated OER
Advertising Project
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Google
Friends: Create a Company
Create a company, advertise it, and hope it grows. The seventh of eight parts in the Google CS First Friends unit challenges future business leaders to apply computer coding to create an advertisement for a company. After pairs come up...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
TCI
Picking Rusty Gold: Why Do People Buy and Sell Antiques?
Your historical sleuths will work to research the in-depth history of chosen artifacts and will use their research to design a fictional advertisement for an early 20th century item.
Indiana Department of Education
The Represented World: Communication—Packaging
Challenge your classes to design and market a new product. Collaborative groups use geometry skills to create packaging for their products. Finally, they plan a marketing strategy to present to a marketing specialist.
Curated OER
Der Lehrling: A Lesson Plan for Advanced German Students
Have your advanced learners concoct a new soft drink, create a product name, slogan and jingle, and present their creation to another class. While originally designed for a German classroom, this plan could easily be adapted to another...
Curated OER
Advertising Books
Students experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
Curated OER
FACS:If I Were a Designer (Mktg)
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Curated OER
Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
Curated OER
Fire Safety Advertisement
Young scholars review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as...
Curated OER
Advertising
For this advertising worksheet, students answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.
Curated OER
An Ad for an Element
Learners prepare an ad for an element, including properties and uses, in an attention getting format such as that used in the advertising business.