University of Nebraska
Why Do I Want All This Stuff?
How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
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Scientific Detectives
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
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White Star Line and the Titanic
Was the Titanic advertised as an unsinkable ship, or was it just what the public believed? In this analysis activity, historians examine both primary and secondary sources to determine the answer to this question and the reliability of...
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The American Cowboy
Middle Schoolers produce a class newspaper about the American cowboy and the times in which he lived with illustrations, feature stories and advertisements typical of the times. This is an ambitious, yet worthwhile project for youngsters...
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Build It With Lincoln Logs!
Students use primary sources to analyze advertisements, prices, and styles of Lincoln Logs from Carson Pirie Scott catalogs from 1952 to 1960. Students then compare modern-day toy to Lincoln Logs of the 1950s by analyzing differences in...
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.
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Infusing Equity by Gender into the Classroom
Students identify gender stereotypes in magazine advertisements. In this gender bias lesson plan, students discuss the problems of gender bias in advertising and develop an understanding of the way advertisements work.
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Social Effects of WWII on SC (Pt. 3)
Fifth graders examine the impact of World War II on South Carolina. In this American history instructional activity, 5th graders analyze primary documents that include political cartoons and advertisements that were published in South...
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Creating Your Own Ad
Young scholars analyze the effective advertisements in print and Internet ads. In this advertisements lesson plan, students create a collage of original and repurposed words, graphics, and images of advertisements. Young scholars create...
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Adventures in Africa
Students create travel magazine advertisements about Africa. In this Africa lesson plan, students research different facts about different countries in Africa and make advertisements to go there.
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Best Practices of Technology Integration
Students study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Language and Runaway Slave Ads
Students interpret historical evidence presented in primary resources. In this fugitive slave lesson plan, students research and analyze fugitive slave advertisements from Virginia newspapers.
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Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
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Advertisements/ Propaganda
Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
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Gender Stereotypes and Body Image
Young scholars discuss and become aware of the dangers of gender stereotyping and the media's role in perpetuating gender stereotypes. They view magazine advertisements and make entries in their journals after guided discussion.
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An Introduction to Law
With so many different types of law, it can be difficult for learners to discern which is which! Use a newspaper to give tangible examples of various types of law, including criminal, civil, consumer, family, local, state, federal and...
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Once Upon a Time
Young artists view pieces of artwork by Robert Harris, then have class discussions, write collaborative stories, make a painting or drawing, and analyze and create their own advertisements. This series of lessons should lead to some...
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Through Our Eyes
After reading Sandra Cisneros’ novel The House on Mango Street, class members design a canned food drive, create advertisements for the drive, and use digital cameras to document the entire process. In addition, pupils journal their...
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Planning a Community Event
Students work together to organize a fundraiser. In this community event lesson, students work collaboratively to plan and organize a fundraiser. Students create a timeline, venue and advertisements for the event.
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The Federalist Papers (1787-1789)
An online interactive history quiz awaits your eager upper graders. They respond to 50 multiple choice questions about the Federalist Papers, and then submit their answers to be scored. While the quiz covers some pertinent information,...
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The Antebellum South
Your history students will be on the edges of their seats during this fascinating presentation, which details the abolition movement and slave life during the Antebellum period in the American South. Students will be left agape at the...
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Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
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