Curated OER
Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
Curated OER
Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
Curated OER
Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular instructional activity, students examine print ads, write down and share their thoughts on them. Then students form...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
Museum of the Moving Image
AdMaker, Obama vs. McCain, “Fundamentals” (2008)
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...
Museum of the Moving Image
Evaluating Information: Focus on the 2008 Election
Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a instructional activity that introduces class members to several fact-checking resources.
Curated OER
Advertisement Evaluation Document
In this advertisement evaluation worksheet, students complete a checklist that tells about what type of advertisement they are looking at. They determine what type of product is being advertised and tell if they would purchase it.
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Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
Honesty in Writing
Help your class construct an honest and clear writing piece. They explore tactics in advertising and identify deceptive language. They then write a statement about a community issue using honest language.
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Chapter 11: Aggregate Demand and Aggregate Supply
Bring the intricacies of the Aggregate Demand-Aggregate Supply Model (AD-AS) to life in this detailed - yet understandable - presentation. Viewers will appreciate the clear explanations and graphs as they begin their adventure through...
Curated OER
The Portrayal of Women in Media
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...
Curated OER
Econ in a Bag
Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...
Curated OER
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they...
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Curated OER
Understanding Content Vocabulary in Employment Ads
Learners use worksheets and classified ads to improve their ability to interpret newspaper employment ads by learning to read and explain commonly used content vocabulary.
Curated OER
Creating and Evaluating Ethnic Advertising
Students examine the concept of ethnic advertising. In this African American history lesson, students watch segments of videos about the history of ethnic advertising. Students respond to questions that correspond to each of the video...
Curated OER
Runaway Slave Advertisement from Antebellum Virginia
For this primary source analysis worksheet, students analyze the runaway slave advertisement. Students respond to 5 short answer questions about the advertisement.
Curated OER
The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
Curated OER
Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
Curated OER
Advertisements and Commercials
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
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